소셜 네트워크 서비스(SNS) 이용자들의 개인정보보호 행동에 관한 연구: 보호동기이론을 중심으로 (Study on Social Network Service(SNS) Users’ Privacy Protection Behavior : Focusing on the protection motivation theory)

서지정보

· 발행기관 : 한국정보시스템학회
· 수록지 정보 : 정보시스템연구 / 25권 / 3호 / 1 ~ 30페이지
· 저자명 : 김정은, 김성준, 권두순

초록

Purpose: The purpose of this study is to grasp the factors influencing domestic SNS users’ privacy protection behavior and verify their relationship through self-efficacy and responsiveness. Thus, this study tries to suggest efficient and effective measures for SNS personal information protection.
Design/methodology/approach: To this end, with main variables of the protection motivation theory based on the assumption that when users are exposed to the threat to their health, they would have protection motivation and change their behavior of protecting their health, a research model was suggested. In addition, in order to empirically verify the research model, a survey was performed targeting general college students having the experience of using SNS.
Findings: As a result of the analysis, first, perceived effectiveness and self-efficacy had a positive effect on responsiveness. Second, perceived barrier had a positive effect on self-efficacy. Third, self-efficacy and responsiveness had a positive effect on privacy protection behavior. This study is expected to contribute to establishing an effective guideline for measures that could induce SNS users’ privacy protection behavior.

영어초록

Purpose: The purpose of this study is to grasp the factors influencing domestic SNS users’ privacy protection behavior and verify their relationship through self-efficacy and responsiveness. Thus, this study tries to suggest efficient and effective measures for SNS personal information protection.
Design/methodology/approach: To this end, with main variables of the protection motivation theory based on the assumption that when users are exposed to the threat to their health, they would have protection motivation and change their behavior of protecting their health, a research model was suggested. In addition, in order to empirically verify the research model, a survey was performed targeting general college students having the experience of using SNS.
Findings: As a result of the analysis, first, perceived effectiveness and self-efficacy had a positive effect on responsiveness. Second, perceived barrier had a positive effect on self-efficacy. Third, self-efficacy and responsiveness had a positive effect on privacy protection behavior. This study is expected to contribute to establishing an effective guideline for measures that could induce SNS users’ privacy protection behavior.

참고자료

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