지역축제의 정체성 확립을 위한 멀티미디어를 활용한 디자인경영 전략- 춘천 지역축제를 중심으로 - (Design management strategies for establishing identity of regional festival by utilizing Multimedia - Focused on the Chuncheon Regional Festival -)

서지정보

· 발행기관 : 한국기초조형학회
· 수록지 정보 : 기초조형학연구 / 14권 / 5호 / 371 ~ 383페이지
· 저자명 : 이원경

초록

지역축제가 다양해짐에 따라 경쟁이 심화되고 활성화를 위한 다양한 방법이 제기되고 있다. 본 연구에서는 국내 축제의 활성화 전략을 입안하기 위해 멀티미디어 활용 측면에서의 디자인경영 전략 사례를 중점으로 분석하였다. 이를 위해 최근 성황리에 마친 춘천지역의 축제를 대상으로 멀티미디어 활용 측면을 집중적으로 분석하고 제시하였다. 연구결과, 디자인경영 전략의 일반적인 측면을 살펴보면, 전문 인력에서의 문제점으로 전문 운영요원의 부재 및 배치 오류가 나타났으며, 디자인팀의 비중 미흡과 멀티미디어 관련 전문 인력의 부재가 나타났다. 재원에서의 문제점으로 타 축제에 비해 정부의 재정적 지원이 부족하며, 콘텐츠 상품이 미흡한 것을 알 수 있었다. 디자인경영 전략 중 멀티미디어를 활용한 측면에 대한 분석은 홈페이지를 활용하여 관람객의 접근성을 높이는 전략을 수행한 것으로 나타났으나, 어플리케이션의 부재를 부족한 부분으로 꼽을 수 있었다. 이러한 점을 반영하여 향후 멀티미디어를 활용하는 전략으로 홈페이지를 모바일 환경에 적합하도록 개편하는 작업 및 스마트폰 어플리케이션의 개발을 제시하였다.

영어초록

A variety of methods for activation have been raised competition is intensified by diversified regional festivals. The purpose of this study was to conduct analysis by putting emphasis on the design management strategy case from the aspect of multimedia application in order to draw up vitalization strategy of domestic festivals. In order to do so, the recent successful festival in Chuncheon district was set as the target, and the aspect of multimedia application was focused on for analysis and suggestion amongst the design management elements with the aim of establishing strategy for local festival vitalization. When the targeted festival was observed through the general aspect of design management strategy, the absence of operating personnel as well as error in arrangement were displayed as part of the problems related to professional personnel. In case of the operating organization, insufficient ratio of the design team and the absence of professional personnel related to multimedia were presented as problems. For issues regarding finances, government funding was relatively low compared to other festivals, and the insufficiency of contents products was identified. In terms of analysis about the part where multimedia was applied amongst the design management strategy, it was displayed that the homepage was applied to implement the strategy which heightened the approachability of spectators, and developed parts were evident compared to the past. However, the absence of application can be pointed out as a part of the deficient elements. The application of these multimedia contents will further enhance convenience as smart phone and tablet PC have been widely supplied. As a strategy of multimedia application, suggestions were made regarding the operation of reorganizing the homepage to make it suitable to the mobile environment as well as the development of smart phone application.

참고자료

· 없음