중국인관광객의 제주해양관광 활동유형, 만족도, 재방문의사에 관한 연구

서지정보

· 발행기관 : 한국수산경영학회
· 수록지 정보 : 水産經營論集 / 48권 / 3호
· 저자명 : 이진희

목차

Ⅰ. 서 론
Ⅱ. 이론적 고찰
1. 해양관광의 개념
2. 해양관광의 유형
3. 해양관광의 만족도
4. 해양관광의 재방문의사
Ⅲ. 실증분석 결과
1. 조사대상의 특성 분석
2. 제주해양관광 행태의 특성분석
3. 제주 해양관광활동이 제주여행지선택에 미친 영향의 차이분석
4. 제주 방문행태별 해양관광 만족도 차이분석
5. 제주 방문행태별 재방문의사 차이분석
Ⅳ. 결 론

영어초록

The ocean is used as the term of sea, it is expressed as a large sea. Marine tourism is an activity that takes place in the sea and on the coast. Many experts prospect that the 21st century will be the century of ocean. In recent years, many countries are interested in ocean and marine tourism can be significantly developed in the future. Jeju Island is an island formed by a volcanic eruption, which has a very high landscape value, and It is an oceanic climate with a yearly high temperature due to turbulent flow throughout the years, But Marine tourism is not developed. The purpose of this study is clarify the Marine Tourism activity types, Marine Tourism satisfaction and revisit intention of Chinese Tourists visiting JeJu island. And studies what is the needed activity types of Chinese Marine Tourist in future. This study deals with on the activity types, satisfaction and revisit intention of JeJu Marine Tourism With 252 effective responses gathered from an onsite survey. The statistical analysis of the data was conducted using techniques of frequency analysis, t-test and anova analysis.

참고자료

· 없음