交通手段 選擇行態 分析을 위한 態度模型의 適用 및 評價

서지정보

· 발행기관 : 대한교통학회
· 수록지 정보 : 대한교통학회지 / 11권 / 2호
· 저자명 : 申東鎬

목차

ABSTRACT
Ⅰ. 序論
Ⅱ. 交通手段 選擇行態 分析을 위한 態度模型에 과한 理論
Ⅲ. 硏究模型 定立
Ⅳ. 交通手段 選擇行態에 있어서 態度模型의 適用 및 評價
Ⅴ. 結論 및 政策的 示唆
參考文獻

영어초록

In order to analyze travel mode choice behavior, behavioral models including logit model, based on revealed preference theory, have been using easily measurable variables such as individual socioeconomic characteristics and physical attributes of travel modes. But some recent attitudinal models of travel choice behavior have implied that the negligence of individual psychological variables and individual choice constraints in travel mode choice might preclude better prediction of individual travel mode choice behavior.
In this context, this study was attempted to reconstruct an attitudinal model(AM), especially focused on the decision rules in travel mode choice decision making process, consistent with the conceptual framework relating individual attitude and choice constraints to choice behavior. And to evaluate the strengths of the AM to other comparative modelsOogit, linear-additive, conjunctive, lexicographic model) in predicting t ravel mode choice bebavior, an empirical study of the mode choice in work -trip to CBD in Seoul was performed. According to the results the percent of correct prediction(PCP) derived from the AM was higher than those derived from comparative models by at least 7 to 20% in predicting travel mode choice. But each model produced a different prediction accuracy depending on market segmentation by travel modal users, individual socioeconomic characteristics, transportation system characteristics, and satisfaction levels. The finding that different groups divided by a certain criterion employ different decision rules supports the necessity of developing a choice model such as the AM combining compensatory and noncompensatory decision rules, and suggests that a proposed transportation system management plan or policy may have different effects on each group.

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