남성전용 뷰티산업의 변천과정에 대한 연구

서지정보

· 발행기관 : 한국미용산업학회
· 수록지 정보 : 미용산업연구 / 2권 / 2호
· 저자명 : 이채만, 김근수, 이유종, 강영숙

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 남성전용 뷰티산업의 변천과정
Ⅴ. 결론 및 제언
참고문헌

영어초록

The purpose of this study is to show the changes process of men's exclusive beauty
industry in order to grope the activation of men's exclusive beauty brand and grasp the
present condition and beauty brand of the existing market and establish the new
marketing strategy. From now on, fragmentary products and company which only any
necessity and function of consumers cannot have but been felt the limitation regarding
a valve offer about consumers.
A masculine special beauty salon is for launching of a brand to have had the
exceptional creative charm that I cannot become it. and new reflected the
consumption's brand of masculine consumers to stream of these times to be required.
It is very important factors that recognition of the consumers about the company in the
external image marketing and inner image or charm of culture or sensitivities and so on
in a masculine special beauty salon. It is a point of time that the appearance of new
conceptive masculine special beauty salon competing the consumption trand and
concept of masculine consumers was required.
This study is presented recently generation's strategy on the development of masculine
special beauty brand in beauty industry accelerating the extremiting phenomenon, the
necessary direction and activating plans in order to establish new marketing strategy
brand development in masculine beauty market.I do it if I contributed a little in development of beauty industry regarding of study
about a generation and age in these masculine beauty culture brands. I am thought to
go side by side the specifics having the beauty industry and the study about various
marketing plans considering the infinite potential energy of masculine beauty market and
the study applying the positive statistical analysis more systematically.

참고자료

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