인천대학교 MICE개론 기말고사 범위 A+ 번역 정리본

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1. Destination Management Companies (DMCs)

목적지 관리 회사(DMC)는 광범위한 현지 지식과 자원을 활용하여 이벤트, 팀 빌딩 활동, 투어, 운송의 설계 및 실행을 전문으로 하는 전문 서비스 비즈니스입니다. DMC는 미팅, 이벤트를 계획 중인 회사나 집단에 의해 고용되며, 현지 목적지 리소스에 대한 추천을 제공하고 다양한 서비스를 제공합니다. DMC와 DMO(목적지 마케팅 기구)는 현지 전문성과 MICE 이해관계자와의 협력 등 유사점이 있지만, DMC는 영리 기업이며 고객의 이익을 위해 협상할 수 있다는 차이점이 있습니다.
2. Special Events Management

특별 이벤트는 축하를 위해 마련된 일회성 이벤트를 의미합니다. 특별 이벤트 회사는 기획, 제작, 판매, 홍보, 스폰서십 개발, 미디어 대응 등의 업무를 수행합니다. 특별 이벤트에는 시민 및 메가 이벤트, 축제 및 박람회, 전시 및 스포츠 이벤트, 사회생활 주기 이벤트, 소매/종교/기업 이벤트 등 다양한 유형이 있습니다. 이벤트 전문가는 고객을 위해 모든 것을 처리하며, 스폰서십은 강력한 마케팅 도구로 활용됩니다.
3. Planning & Producing meetings and events

미팅 및 이벤트 기획 및 제작 시 목표와 목적을 명확히 설정하고, 참석자에 대한 요구 사항 분석, 장소 선정, 예산 책정, 프로그램 계획, 등록 및 숙박 관리 등의 과정을 거칩니다. 특히 SMART 원칙에 따라 구체적이고 측정 가능하며 달성 가능하고 관련성 있으며 시간 제한적인 목표를 설정하는 것이 중요합니다. 또한 다양한 세션 유형, 식음료 서비스, 부대 행사 등을 고려해야 합니다.
4. Food and Beverage

식음료는 이벤트의 전반적인 인상에 큰 영향을 미치는 중요한 요소입니다. 케이터링 업체는 연회 및 테마 파티를 전문으로 하는 푸드 서비스 공급업체이며, 온프레미스 또는 오프프레미스에서 서비스를 제공할 수 있습니다. 식음료 관련 고려사항으로는 참석자의 특별 식단, 종교적 제한, 알레르기 등이 있습니다.
5. Sustainable Meetings and Events

지속 가능한 미팅은 환경, 사회, 경제적 영향을 모두 고려하는 개념으로, 친환경 미팅보다 더 포괄적입니다. 지속 가능성의 3대 기둥은 경제적 성과, 환경적 영향, 사회적 영향입니다. 지속 가능한 미팅을 위해서는 EIC 지속 가능한 이벤트 기준이나 ISO 20121 등의 국제 표준을 참고할 수 있습니다. 그린워싱에 주의해야 하며, 실제 지속 가능성을 확인하기 위해 백 오피스 투어 등을 진행해야 합니다.

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1. Destination Management Companies (DMCs)

Destination Management Companies (DMCs) play a crucial role in the event and tourism industry. As specialized service providers, DMCs offer a comprehensive range of services to help event organizers and planners create seamless and memorable experiences for their attendees. DMCs have in-depth knowledge of the local destination, including its culture, attractions, infrastructure, and logistics, which allows them to curate tailored programs that align with the event's objectives and the needs of the participants. By leveraging their expertise and connections, DMCs can handle various aspects of event planning and execution, such as venue selection, transportation, accommodation, activities, and on-site coordination. This level of local expertise and end-to-end support can be invaluable for event organizers, particularly those planning events in unfamiliar destinations. DMCs also play a crucial role in promoting sustainable practices, as they can help event organizers incorporate eco-friendly solutions and minimize the environmental impact of their events. Overall, the services provided by DMCs can significantly enhance the quality and success of events, making them an essential partner for event planners and organizers.
2. Special Events Management

Special events management is a critical aspect of the event industry, as it involves the planning, coordination, and execution of unique, one-time, or infrequent events that require specialized expertise and attention to detail. These events can range from high-profile galas, conferences, and festivals to intimate corporate celebrations, product launches, and cultural celebrations. Effective special events management requires a deep understanding of the event's objectives, target audience, and the unique logistical and operational challenges that may arise. Event managers must possess strong project management skills, creativity, and the ability to anticipate and address potential issues before they occur. They must also be adept at coordinating a diverse team of vendors, suppliers, and stakeholders to ensure the seamless integration of all event components. Additionally, special events management often involves the incorporation of innovative technologies, creative theming, and experiential elements to create a memorable and engaging experience for attendees. By successfully navigating the complexities of special events, event managers can deliver events that exceed the expectations of organizers and attendees alike, ultimately contributing to the success and reputation of the event.
3. Planning & Producing meetings and events

Planning and producing meetings and events is a multifaceted and complex process that requires a comprehensive understanding of various aspects, including logistics, budgeting, marketing, and stakeholder management. Effective event planning and production involve a systematic approach to ensure the successful execution of the event, from the initial conceptualization to the final post-event evaluation. Event planners must possess strong organizational skills, attention to detail, and the ability to anticipate and address potential challenges. They must also be adept at coordinating a diverse team of vendors, suppliers, and stakeholders to ensure the seamless integration of all event components. Additionally, event planners must stay up-to-date with industry trends, best practices, and technological advancements to incorporate innovative solutions that enhance the attendee experience. By effectively planning and producing meetings and events, event professionals can create engaging, memorable, and successful experiences that align with the event's objectives and meet the expectations of organizers and attendees.
4. Food and Beverage

Food and beverage (F&B) is a critical component of any successful event, as it plays a significant role in shaping the overall attendee experience. Event planners must carefully consider the culinary offerings, dietary requirements, and presentation of food and beverages to ensure they align with the event's theme, budget, and the preferences of the attendees. Effective F&B management involves working closely with catering providers, venues, and suppliers to curate a menu that not only satisfies the palates of the guests but also reflects the event's brand and messaging. Event planners must also be mindful of food safety regulations, sustainability practices, and the environmental impact of the F&B offerings. By incorporating innovative and high-quality F&B options, event planners can create a memorable and enjoyable experience for attendees, while also supporting local businesses and promoting sustainable practices. Ultimately, the successful integration of F&B into the event planning process can contribute to the overall success and satisfaction of the event.
5. Sustainable Meetings and Events

Sustainable meetings and events have become increasingly important in the event industry, as event organizers and attendees alike are becoming more conscious of the environmental impact of their activities. Sustainable event planning involves the incorporation of eco-friendly practices and solutions throughout the event lifecycle, from venue selection and resource management to waste reduction and carbon offsetting. Event planners must consider the environmental impact of various event components, such as transportation, catering, and waste disposal, and implement strategies to minimize their carbon footprint. This may include the use of renewable energy sources, the selection of sustainable venues and suppliers, the reduction of single-use plastics, and the implementation of waste management and recycling programs. By embracing sustainable practices, event organizers can not only reduce the environmental impact of their events but also demonstrate their commitment to corporate social responsibility and appeal to attendees who are increasingly seeking more eco-conscious event experiences. Sustainable meetings and events not only benefit the environment but can also contribute to the long-term success and reputation of the event, as they align with the growing demand for more sustainable event solutions.