
베이커리카페 창업을 위한 해외 사례 스터디
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베이커리카페 창업을 위한 해외 사례 스터디
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의 원문 자료에서 일부 인용된 것입니다.
2023.07.26
문서 내 토픽
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1. Panera BreadPanera Bread는 미국 내 가장 큰 베이커리 카페 브랜드로, 건강에 좋은 메뉴 개발을 선도하고 있다. 1981년 Au Bon Pain으로 시작하여 1993년 St. Louis Bread Co.를 인수하면서 Panera Bread로 브랜드를 변경했다. 2007년 Paradise Bakery & Café를 인수하며 사업을 확장했고, 현재 북미 지역에 약 2천 개의 매장을 운영하고 있다. 브랜드 미션은 '세상 모든 사람들에게 빵 한 조각씩'이며, 고객에게 훌륭한 맛, 고품질, 합리적인 가격, 편안한 매장 환경을 제공하는 것을 강점으로 삼고 있다.
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2. Atlanta BreadAtlanta Bread는 전세계 다양한 이국적인 맛과 향을 베이커리로 경험할 수 있는 베이커리 카페 브랜드이다. 1993년 아틀란타에서 작은 샌드위치 카페로 시작하여 1995년부터 프랜차이즈를 통해 급성장했다. 2008년 브랜드 리뉴얼을 통해 '전세계 풍미 탐험가'라는 컨셉으로 포지셔닝을 변경했다. 현재 약 20여 개의 매장을 운영 중이다.
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3. Corner Bakery CaféCorner Bakery Café는 친근함을 극대화한 베이커리 브랜드로, 가족단위 고객들이 선호하는 브랜드이다. 1991년 시카고에서 시작한 Corner Bakery는 Brinker International에 인수된 이후 2006년부터 프랜차이즈 사업을 시작했다. 현재 약 125개의 매장을 운영 중이며, 편안하고 즐거운 분위기의 매장 환경과 다양한 메뉴로 고객들에게 사랑받고 있다.
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4. WildflowerWildflower는 72시간 동안의 슬로우베이킹 프로세스를 통해 고품질의 제품을 제공하는 베이커리 카페 브랜드이다. 1996년 아리조나에서 시작한 Wildflower는 예술적 감각과 건강한 재료를 사용하여 '장인의 빵'을 만들어내는 것을 강점으로 삼고 있다. 현재 약 20여 개의 매장을 운영 중이며, 지역별로 다른 로컬 데코를 적용하여 고객들이 'My Wildflower'로 느낄 수 있도록 하고 있다.
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5. Einstein Bros. BagelsEinstein Bros. Bagels는 아침식사 메뉴의 대명사로, 불황에도 지속적으로 성장하고 있는 베이커리 카페 브랜드이다. 1995년 Boston Market에서 시작한 Einstein Bros. Bagels는 건강에 좋은 메뉴와 편안한 매장 환경으로 고객들에게 사랑받고 있다. 현재 약 680개의 매장을 운영 중이며, 2014년 JAB Holdings에 인수되었다.
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6. Café ExpressCafé Express는 유명 셰프 Robert Del Grande가 공동 설립한 델리 스타일의 패스트 캐주얼 브랜드이다. 1984년 텍사스에서 시작한 Café Express는 레스토랑 수준의 신선하고 건강한 메뉴를 제공하는 것을 강점으로 삼고 있다. 현재 2개의 비스트로 매장을 운영 중이다.
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7. Sandella's Flatbread CaféSandella's Flatbread Café는 플랫브레드 1종만으로 다양한 메뉴를 개발하며 급성장한 브랜드이다. 1994년 코네티컷에서 시작한 Sandella's는 전세계에서 가장 빠르게 성장한 플랫브레드 카페 레스토랑으로 인식되고 있다. 현재 약 30여 개의 매장을 운영 중이다.
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8. Camille's Sidewalk CaféCamille's Sidewalk Café는 건강에 좋은 메뉴를 제공하는 헬시 패스트 캐주얼 브랜드이다. 1996년 오클라호마에서 시작한 Camille's는 2007년 BBI(Beautiful Brands International)라는 지주회사를 설립하며 확장을 추진했다. 현재 약 36개의 매장을 운영 중이다.
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9. Bruegger'sBruegger's는 정통 제조법과 심플푸드 전략을 통해 베이글의 대중화에 성공한 브랜드이다. 1983년 뉴욕에서 시작한 Bruegger's는 2017년 JAB Holdings에 인수되었으며, 현재 약 200여 개의 매장을 운영 중이다. 지역사회와 밀접하게 연계된 활동을 통해 브랜드 이미지를 제고하고 있다.
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10. Jamba JuiceJamba Juice는 스무디 전문점에서 헬시 스낵 카페로 포지셔닝을 변화시킨 브랜드이다. 1990년 캘리포니아에서 시작한 Jamba Juice는 건강에 좋은 메뉴와 제품 확장을 통해 성장해왔다. 현재 전세계 약 850개의 매장을 운영 중이며, 2019년 Focus Brands에 인수되었다.
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11. CrusshCrussh는 영국의 헬시 푸드 바 브랜드로, 주스와 스무디를 파는 Juice Bar로 시작하여 패스트 델리 브랜드로 확장했다. 1998년 런던 Cornhill에서 시작한 Crussh는 건강과 윤리적 이슈에 민감한 고객들을 타깃으로 하고 있다. 현재 약 20여 개의 매장을 운영 중이다.
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12. Daylesford OrganicDaylesford Organic은 영국의 유기농 전문 패스트 캐주얼 및 푸드 브랜드이다. 1989년 런던에서 시작한 Daylesford Organic은 유기농 농장과 유기농 식품 비즈니스를 운영하며 유기농 전문가로 인정받고 있다. 다양한 형태의 매장과 교육 사업을 통해 브랜드를 확장하고 있다.
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13. Lock 7Lock 7은 영국 런던의 친환경 자전거 카페 브랜드이다. 2008년 런칭한 Lock 7은 자전거 수리 및 중고 자전거 판매와 함께 친환경적인 매장 인테리어와 메뉴를 제공하고 있다. 자전거를 사랑하는 고객들과 지역 커뮤니티를 중심으로 운영되고 있다.
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1. Panera BreadPanera Bread is a popular fast-casual restaurant chain that has become a staple in many communities across the United States. Known for its freshly baked breads, soups, salads, and sandwiches, Panera has built a reputation for providing high-quality, wholesome food options in a comfortable and inviting atmosphere. The menu features a wide variety of choices, catering to various dietary preferences and restrictions, including vegetarian, vegan, and gluten-free options. Panera's commitment to using clean, fresh ingredients and its focus on providing a healthy, balanced dining experience have contributed to its success and popularity among health-conscious consumers. Additionally, the chain's loyalty program and mobile ordering capabilities have made it a convenient and accessible option for busy individuals seeking a quick, yet satisfying meal. Overall, Panera Bread has established itself as a leader in the fast-casual dining industry, offering a unique blend of quality, variety, and customer-centric service.
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2. Atlanta BreadAtlanta Bread is a regional fast-casual restaurant chain that has gained a loyal following in the southeastern United States. The chain is known for its freshly baked breads, sandwiches, soups, and salads, all of which are prepared with high-quality ingredients. One of the standout features of Atlanta Bread is its commitment to providing a comfortable and inviting dining experience, with cozy seating areas and a welcoming atmosphere. The menu offers a range of options, including vegetarian and gluten-free choices, catering to the diverse dietary needs of its customers. Additionally, the chain's focus on community involvement and local partnerships has helped it establish a strong presence in the communities it serves. While not as widely recognized as some of the larger national chains, Atlanta Bread has carved out a niche for itself by offering a unique blend of delicious food, exceptional customer service, and a commitment to supporting the local community. As the fast-casual dining market continues to evolve, Atlanta Bread's dedication to quality and customer satisfaction may help it maintain its position as a regional favorite.
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3. Corner Bakery CaféCorner Bakery Café is a fast-casual restaurant chain that has gained popularity for its fresh, made-to-order menu items and inviting, neighborhood-inspired atmosphere. The chain is known for its wide selection of breakfast items, including freshly baked breads, pastries, and signature breakfast sandwiches, as well as a variety of lunch and dinner options, such as soups, salads, and sandwiches. One of the key strengths of Corner Bakery Café is its commitment to using high-quality, locally sourced ingredients whenever possible, which helps to ensure the freshness and flavor of its dishes. Additionally, the chain's focus on providing a comfortable and welcoming dining experience, with cozy seating areas and a relaxed ambiance, has contributed to its appeal among customers seeking a casual, yet elevated dining option. While Corner Bakery Café may not have the same level of national recognition as some of the larger fast-casual chains, its dedication to quality, customer service, and community involvement has helped it establish a loyal following in the markets it serves. As the fast-casual industry continues to evolve, Corner Bakery Café's ability to adapt and innovate while maintaining its core values may be key to its long-term success.
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4. WildflowerWildflower is a fast-casual restaurant chain that has gained a reputation for its fresh, seasonal, and locally-sourced menu items. The chain's focus on providing a healthy and sustainable dining experience has resonated with health-conscious consumers who are seeking alternatives to traditional fast-food options. Wildflower's menu features a variety of salads, grain bowls, and plant-based dishes, all of which are prepared with high-quality ingredients and a commitment to minimizing the environmental impact of its operations. The chain's emphasis on supporting local farmers and producers, as well as its efforts to reduce waste and promote sustainability, have helped it establish a strong following among customers who value ethical and environmentally-conscious business practices. While Wildflower may not have the same level of national recognition as some of the larger fast-casual chains, its dedication to providing a unique and authentic dining experience, coupled with its commitment to sustainability and community involvement, have helped it carve out a niche in the increasingly competitive fast-casual market. As consumer demand for healthier and more sustainable food options continues to grow, Wildflower's ability to adapt and innovate while staying true to its core values may be key to its long-term success.
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5. Einstein Bros. BagelsEinstein Bros. Bagels is a fast-casual restaurant chain that has become a go-to destination for those seeking a quick, yet satisfying breakfast or lunch option. The chain is known for its wide selection of freshly baked bagels, which are available in a variety of flavors and can be customized with a range of cream cheese spreads and other toppings. In addition to its signature bagels, Einstein Bros. also offers a menu of sandwiches, salads, and other snacks, catering to the diverse dietary needs and preferences of its customers. One of the key strengths of Einstein Bros. is its commitment to providing a consistent and high-quality dining experience, with a focus on efficient service and a welcoming atmosphere. The chain's use of premium ingredients and its attention to detail in the preparation of its menu items have helped it build a loyal following among customers who value both convenience and quality. As the fast-casual breakfast and lunch market continues to evolve, Einstein Bros. Bagels' ability to adapt and innovate while maintaining its core focus on exceptional bagels and customer service may be crucial to its long-term success.
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6. Café ExpressCafé Express is a fast-casual restaurant chain that has established a reputation for providing a high-quality dining experience in a casual and inviting setting. The chain's menu features a wide variety of freshly prepared dishes, including salads, sandwiches, soups, and entrees, all of which are made with premium ingredients and a focus on flavor and presentation. One of the standout features of Café Express is its commitment to offering a diverse range of menu options, catering to the diverse dietary needs and preferences of its customers, including vegetarian, vegan, and gluten-free choices. The chain's attention to detail in the preparation of its dishes, combined with its emphasis on providing exceptional customer service, has helped it build a loyal following among customers who value quality, variety, and a comfortable dining experience. As the fast-casual market continues to evolve, Café Express's ability to adapt and innovate while staying true to its core values of quality, service, and community involvement may be key to its long-term success. Overall, Café Express has established itself as a reliable and trusted option for those seeking a satisfying and enjoyable dining experience in a casual and welcoming environment.
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7. Sandella's Flatbread CaféSandella's Flatbread Café is a fast-casual restaurant chain that has gained a loyal following for its unique and flavorful menu offerings. The chain's focus on freshly prepared flatbread sandwiches, salads, and other Mediterranean-inspired dishes has helped it stand out in the increasingly crowded fast-casual market. One of the key strengths of Sandella's is its commitment to using high-quality, locally sourced ingredients whenever possible, which helps to ensure the freshness and authenticity of its menu items. The chain's attention to detail in the preparation of its dishes, combined with its emphasis on providing a comfortable and inviting dining experience, has helped it build a reputation for delivering a consistently satisfying and enjoyable meal. While Sandella's may not have the same level of national recognition as some of the larger fast-casual chains, its dedication to offering a unique and authentic dining experience, coupled with its focus on community involvement and sustainability, have helped it establish a loyal following in the markets it serves. As consumer demand for healthier and more diverse dining options continues to grow, Sandella's Flatbread Café's ability to adapt and innovate while staying true to its core values may be key to its long-term success.
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8. Camille's Sidewalk CaféCamille's Sidewalk Café is a fast-casual restaurant chain that has built a reputation for providing a unique and inviting dining experience. The chain's menu features a variety of freshly prepared salads, sandwiches, and other light fare, all of which are made with high-quality ingredients and a focus on flavor and presentation. One of the standout features of Camille's is its commitment to creating a comfortable and welcoming atmosphere, with cozy seating areas and a relaxed ambiance that encourages customers to linger and enjoy their meal. The chain's attention to detail in the design and decor of its restaurants, as well as its emphasis on providing exceptional customer service, have helped it establish a loyal following among customers who value a dining experience that goes beyond just the food. While Camille's may not have the same level of national recognition as some of the larger fast-casual chains, its dedication to offering a unique and authentic dining experience, coupled with its focus on community involvement and sustainability, have helped it carve out a niche in the increasingly competitive fast-casual market. As consumer demand for more personalized and experiential dining options continues to grow, Camille's Sidewalk Café's ability to adapt and innovate while staying true to its core values may be key to its long-term success.
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9. Bruegger'sBruegger's is a fast-casual restaurant chain that has become known for its freshly baked bagels and a wide variety of breakfast and lunch options. The chain's commitment to using high-quality ingredients and traditional baking methods has helped it establish a reputation for providing a consistently delicious and satisfying dining experience. One of the key strengths of Bruegger's is its ability to cater to a diverse range of customer preferences, with a menu that includes not only its signature bagels, but also a selection of sandwiches, salads, and other snacks. The chain's focus on providing a comfortable and welcoming atmosphere, with cozy seating areas and a relaxed ambiance, has also contributed to its appeal among customers seeking a quick, yet enjoyable dining experience. While Bruegger's may not have the same level of national recognition as some of the larger fast-casual chains, its dedication to quality, customer service, and community involvement have helped it maintain a loyal following in the markets it serves. As the fast-casual breakfast and lunch market continues to evolve, Bruegger's ability to adapt and innovate while staying true to its core values may be crucial to its long-term success.
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10. Jamba JuiceJamba Juice is a fast-casual restaurant chain that has become known for its wide selection of freshly blended smoothies, juices, and other healthy beverage options. The chain's focus on providing a convenient and accessible way for customers to incorporate more fruits and vegetables into their diets has helped it establish a strong reputation among health-conscious consumers. One of the key strengths of Jamba Juice is its commitment to using high-quality, all-natural ingredients in the preparation of its menu items, which helps to ensure the freshness and nutritional value of its offerings. The chain's emphasis on providing a comfortable and inviting atmosphere, with a focus on customer service and community involvement, has also contributed to its appeal among customers seeking a quick and enjoyable way to incorporate healthier options into their daily routines. While Jamba Juice may not have the same level of national recognition as some of the larger fast-food chains, its dedication to offering a unique and innovative dining experience, coupled with its focus on health and wellness, have helped it carve out a niche in the increasingly competitive fast-casual market. As consumer demand for healthier and more sustainable food options continues to grow, Jamba Juice's ability to adapt and innovate while staying true to its core values may be key to its long-term success.
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11. CrusshCrussh is a fast-casual restaurant chain that has gained a reputation for its commitment to providing healthy and sustainable food options. The chain's menu features a wide variety of freshly prepared salads, wraps, smoothies, and other plant-based dishes, all of which are made with high-quality, locally sourced ingredients. One of the key strengths of Crussh is its focus on offering a diverse range of menu items that cater to the needs and preferences of health-conscious consumers, including vegetarian, vegan, and gluten-free options. The chain's emphasis on sustainability and environmental responsibility, as evidenced by its use of compostable packaging and its efforts to reduce food waste, have also helped it establish a loyal following among customers who value ethical and eco-friendly business practices. While Crussh may not have the same level of national recognition as some of the larger fast-casual chains, its dedication to providing a unique and authentic dining experience, coupled with its commitment to health, wellness, and sustainability, have helped it carve out a niche in the increasingly competitive fast-casual market. As consumer demand for healthier and more sustainable food options continues to grow, Crussh's ability to adapt and innovate while staying true to its core values may be key to its long-term success.
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12. Daylesford OrganicDaylesford Organic is a fast-casual restaurant chain that has gained a reputation for its commitment to providing high-quality, organic, and locally-sourced food options. The chain's menu features a wide variety of freshly prepared salads, sandwiches, soups, and other dishes, all of which are made with ingredients that are sourced from sustainable and ethical producers. One of the key strengths of Daylesford Organic is its focus on creating a dining experience that is not only delicious but also environmentally and socially responsible. The chain's emphasis on supporting local farmers and producers, as well as its efforts to reduce waste and promote sustainability, have helped it establish a loyal following among customers who value ethical and eco-friendly business practices. While Daylesford Organic may not have the same level of national recognition as some of the larger fast-casual chains, its dedication to providing a unique and authentic dining experience, coupled with its commitment to health, wellness, and sustainability, have helped it carve out a niche in the increasingly competitive fast-casual market. As consumer demand for healthier and more sustainable food options continues to grow, Daylesford Organic's ability to adapt and innovate while staying true to its core values may be key to its long-term success.
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13. Lock 7Lock 7 is a fast-casual restaurant chain that has gained a reputation for its commitment to providing high-quality, locally-sourced, and seasonally-inspired menu items. The chain's focus on using fresh, sustainable ingredients in the preparation of its dishes has helped it establish a loyal following among health-conscious consumers who value quality and authenticity in their dining experiences. One of the key strengths of Lock 7 is its emphasis on creating a unique and inviting dining atmosphere, with cozy seating areas and a relaxed ambiance that encourages customers to linger and savor their meals. The chain's attention to detail in the design and decor of its restaurants, as well as its commitment to providing exceptional customer service, have also contributed to its appeal among customers seeking a more personalized and experiential dining experience. While Lock 7 may not have the same level of national recognition as some of the larger fast-casual chains, its dedication to offering a unique and authentic dining experience, coupled with its focus on sustainability and community involvement, have helped it carve out a niche in the increasingly competitive fast-casual market. As consumer demand for more personalized and experiential dining options continues to grow, Lock 7's ability to adapt and innovate while staying true to its core values may be key to its long-term success.
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