[영문리포트][광고]좋은 광고의 조건들 (원제: Design Specification)

소개

Design Specification이란 조건들을 적는 단계로서, 저희 학교 컴퓨터 시간에 프로젝트를 진행할 때마다 중요하게 평가되는 단계입니다. 이번 것은 좋은 광고에 대해서 어떤, 왜, 어떻게라는 물음표를 달음 각각의 18개 조건을 포함하고 있습니다. 영문이고요, 6점 만점에 6점 받은 리포트입니다.

목차

1. It has to catch people’s attention.
2. Impressive Picture.
3. Impressive Font.
4. Well organized.
5. Clear and vivid color.
6. The size of advertisement has to be big.
7. Big and impressive Texts
8. Symphony of color with the text.
등..

본문내용

1. It has to catch people’s attention.
Why? If it does not catch people’s attention, people would not look at that advertisement, and the advertisement will be useless paper.
How? Make an impressive and eye-catching advertisement. Use bright color, Write an impressive words, big and eye-catching size, Clear and vivid color and font, impressive and colorful picture, and eye-catching things.
Testing? Check far from the advertisement that how many people look at the advertisement per minute.

2. Impressive Picture.
Why? If people look at an advertisement, people mostly see the picture prior that the texts. For example, like in the movie posters, the directors always put the most impressive and most important picture in the poster.
How? Create and use a colorful and vivid picture. It has to show the most important scene if it is a movie poster, and if it is other poster or advertisement, it has to show the purpose clearly. Use a bright color and make it match with the purpose.
Testing? Ask people who saw the advertisement that was the picture impressive.

3. Impressive Font.
Why? Font is a second important thing follows the picture for catching people’s eye. If the font is normal like ‘Times New Roman’, it does not catch people’s eyes as well. Buy if you use the font which is matching with the advertisement, it will be a very effective advertisement.
How? Firstly, you have to find a font. But it has to match and show the purpose or mode of the advertisement. Use a gorgeous and clear font and so let the people easily understand what it is saying.
Testing? Same way with the 2, ask them was the font impressive.

참고자료

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