Effects of Globalization on the Korean traditional concept of beauty

소개

Observing the effect of globalization, and its influence on the changing notion of the Korean traditional perception of beauty
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목차

INTRODUCTION

HOW HAS GLOBALIZATION AFFECTED THE BEAUTY STANDARDS IN KOREA?
POST-1945 US HEGEMONY AND THE SPREAD OF WESTERN VALUES
INFLUENCE FROM THE MEDIA AND THE SPREAD OF WESTERN VALUES

CHANGES IN THE TRADITIONAL BEAUTY STANDARDS IN KOREA
THE MISS KOREA CONTEST
PROMINENT KOREAN FEMALE STARS DURING THREE DIFFERENT TIME PERIODS

CONCLUSION

본문내용

INTRODUCTION

The standard of beauty, to a certain extent, differs from culture to culture. These different standards of beauty may be perceived as part of a nation’s culture, a tradition which has been passed on from generation to generation. It can be termed as an ‘identity’ or ‘characteristic’ of a nation. In recent decades however, we see these traditional standards becoming altered and tempered with, creating a different standard of beauty in the traditional cultures, especially in the Asian countries. It is not that the traditional standards have been overturned completely, but a sense of change in direction with the perception of beauty is undeniable. This can especially be seen in the rapidly increasing pursuance of a Western look in general, reflected by the rising number of cosmetic surgery performed each year.
Where can we see this changing standard of beauty? In what way is this phenomenon related to globalization? These are the most important questions which will be...

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