현대자동차의 세계화전략

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현대자동차의 역사와 각지역에따른 지역화 세계화 전략을 구체적으로 다루었습니다.
pt 48장에 가까운 내용을 실었기 때문에,,, 매우 알찬 자료 입니다

목차

INTRO
HYUNDAI MOTORS’ HISTORY
HYUNDAI MOTORS’ GLOBALIZATION – U.S.A.
1970s : Hyundai Motors & FORD promoted the Joint Venture.
EXCEL : the First step to U.S.A

본문내용

HYUNDAI MOTORS, GLOBAL TOP 5 in 2010
Manufacturing Plant of the WORLD
TURKEY
U.S.A
CHINA
INDIA
1967
FOUNDATION
1975
FACTORY IN ULSAN
1976
PONY : Hyundai Motors’ First Export to Ecuador
1986
EXCEL : Hyundai Motors’ First Export to USA
1998
Acquisition of KIA MOTORS
2004
LAUNCHING : SONATA NF
HYUNDAI MOTORS’ HISTORY
2001
SANTA FE : CUSTOMER SATISFACTION No.1 IN U.S.A
INTRO
HYUNDAI MOTORS’ GLOBALIZATION
IN U.S.A
HYUNDAI MOTORS’ GLOBALIZATION U.S.A.
The Head-quarter Led the direct Export
- Hyundai Motors had the excessive fondness of Export since foundation.
- In order to cope with the weakness of underdeveloped Hyundai Motors, it is need to take advantages of Economics of Scale.
ECONOMICS OF SCALE
- Hyundai Motors have been guaranteed in domestic market.
- Hyundai Motors’ Ulsan factory is the biggest one in productive capacity.
- so could have the advantage of competitive price in oversea markets.
1970s : Hyundai Motors & FORD promoted the Joint Venture.

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