애플(Apple, Inc.)사의 경쟁력 분석

소개

Apple 사의 경쟁력 분석 PPT 입니다. (영문자료)

목차

I. Company Overview
II. Strategic Analysis
- Porter’s Five Forces Analysis
- SWOT Analysis
- BCG Matrix Analysis
- Three Horizon Analysis
III. Competitiveness Analysis
- Apple, Microsoft, IBM, HP & Dell
IV. Future of Apple
V. Conclusion

본문내용

III. Competitiveness Analysis 중 일부를 소개합니다.

Apple and Microsoft are outperformingin the stock market.- Market cap. to revenue ratio is top-ranked.- About 6 times of their annual revenue- Stock market verifies their corporate values, in terms of profitability, sustainable growth and so on.
Apple’s 5-year revenue growth rate stands in a class by itself in the IT industry.- Apple grew by about 30% for 5 years while other companies grew by about 10%.
But, the revenue scale is lower than hiscompetitors.- Need to increase their sales volume in order to get dominance and stability in the market.- It’s innovative but small !
Profitability :- Microsoft’s operating margin is remarkably high. But, it’s difficult to compare profitability an apple to an apple because Microsoft is a software company.- Excluding Microsoft, Apple keeps highest operating margin comparing with his major competitors.
Productivity :- Apple’s employee productivity is the highest.- Innovative corporate culture led by S. Jobs, high value-added product and creating vogue in products can secure the productivity and profitability.- FYI) Employee number of each company : Apple 17,800 / Microsoft 71,000 / IBM 356,000 HP 156,000 / Dell n/a

참고자료

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