스타벅스에 관한 분석

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스타벅스에 관한 여러 경영학의 분석과
하버드 케이스에 관한
질문 해답안입니다.

참고로 영문입니다.

목차

< SWOT table for Starbucks >
< Solve the problem 1, 3 in page 579 >
< About Starbucks marketing strategies >

본문내용

<Strength>
- Starbucks shows the guidance to other coffee companies about take-out specialty store.
- By recovering the coffee, Starbucks made their coffee higher quality.
- Leading company through focusing employee`s point of view
- Starbucks has very strong brand image.
- Starbucks use "Five Sense Marketing", which shows that they are making their high quality coffee by human`s five sense.
- Starbucks is using "license-program" which made employees to achieve the coffee-making license. This made the standard taste of Starbucks` coffee which is very positive.

<Weakness>
- Starbucks is using throwaway cups which is bad for environment.
- Antipathy is growing on Starbucks around citizens to prevent "Americanized".
- Confused or disordered selling area
- High price is being a burden to many people.
- By managing directly management expenses are very high.
- Lack of development on new product

<Opportunity>
- Extend specialty coffee market for Starbucks
- Change over customer`s consciousness about coffee
- Bond with culture that our new different generations have

참고 자료

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