던킨도너츠 기업분석 보고서 CASE STUDY 던킨 마케팅사례 in english

소개

던킨도너츠에 대한 기업분석 SWOT 분석
PRODUCT MARKET Customer 기업 전망 현황 역사에 관한 보고서입니다.
마케팅이나 영어 관련 경영과목에서 영어로 프리젠테이션 했던 자료입니다.

목차

1.Dunkin’ Donuts Background
2.Products, Customers, and Competitors
3.Presence in Korea
4.Results and Future Plans

본문내용

Dunkin’ founder
Bill Rosenberg


In 1946, Industrial Luncheon Services
In 1950, the first shop in Quincy, Massachusetts in the shop name on “open kettle”

In 1960, he founds the international Franchising association
In 1970, First overseas Dunkin’ Donuts shop opens in Japan

In 1980, Largest Dunkin’ Donuts shop in the world in Bangkok Thailand with seating for 130

In 1990, Allied Domecq purchase Dunkin’ Donuts and introduces freshly baked bagels and summer beverage category

In 2000, celebrates its 50th anniversary and launches its new logo
In 2006 More than 6,000 Dunkin’ Donuts shops in 30 countries
Most of customer are women , students,  between 20 and 30 years old

They used to go to ‘DUNKIN DONUTS ‘ with friends

They spend a spare time with coffee or donut in the shop .and Buy some donuts and bring it to their home to eating between meals .

also, boy friend and girl friend used to go to DUNKIN DONUTS’ to have a dating .

BR KOREA Inc. (Shyani + Allied Domecq)
→ had made joint-venture with Dunkin Donuts international

In 1994, Yeoksam production opened,
The first shop is in Yitaewon.

10 plants -> produce donuts two times a day
for fresh product

438 stores are running as a singular store.

참고자료

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