[산업공학,경영학]중국 인터넷 쇼핑몰의 고객만족요인에 관한 연구

소개

2006년2월의 석사졸업논문입니다.

목차

ACKNOWLEDGMENTS
ASTRACT
Ⅰ. Introduction
1.1 The growing importance of the Internet
1.2 Current status of Internet in China
1.3 Statement of the problem
1.4 Purpose of the study
1.5 The structure of this study
Ⅱ. Theoretical background
2.1 E-Commerce
2.2 Customer satisfaction
2.3 Summary of literature review
Ⅲ. Research framework and hypotheses
3.1 Data collection methodology
3.2 Research Hypotheses
3.3 Research model
3.4 Variable definition
IV. Data analysis and procedure
4.1 Method of data analysis
4.2 The characteristics of respondents
4.3 Reliability analysis for measurement items
4.4 Factor analysis for construct validity of measurement
4.5 Multiple linear regression analysis
4.6 Hypothesis testing result
Ⅴ. Conclusions, Limitations and Recommendation
5.1 Summary of results
5.2 Limitations and methodological problems
5.3 Recommendations for future research
Ⅵ. References
APPENDIX
Survey questionnaires

본문내용

ACKNOWLEDGMENTS

I am very appreciative of those individuals who have directed and encouraged me along the way. Those who now stand out in my mind are those who saw more for me than I was able to see for myself and pushed me in that direction.
First, I would like to extend my gratitude Professor, my major professor, for his efforts, vision, and support throughout my graduate life. Life would not have been the same without him.
I would also like to thank all the graduate students who endured this journey with me for their friendship, support, assistance, and insight. I am grateful for their understanding, help, and the knowledge. Thanks to my friends and family who stuck by me, no matter how bumpy the road seemed to get. Without the love of family behind me, I would not be the person I am nor would I have achieved my goals.

ABSTRACT

The Internet shopping mall as one of the types of electronic commerce has proliferated rapidly since the middle of 1990s where web technologies have played a major role in this growth. The growth of Internet shopping mall is expected to be accelerated because it has a lot of incentives such as convenience, broader selections, competitive pricing, greater access to information, product quality, and time to receive product. As the developing of China electronic commerce, Chinese Internet shopping mall’s quantity is increasing very fast, and the customer satisfaction is receiving increasing attention from academicians

참고자료

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