[경영전략] DHL Korea’s Key Strategies through SWOT

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The main purpose of this paper is to generate the Key strategies to be implemented for DHL Korea.

DHL Korea Network
In 1977, DHL became the first international air express supplier to touch down in Korea, contracting with UNI-Ocean Express Ltd. as a general agent for DHL Worldwide Express. Today, DHL in Korea has developed an outstanding reputation for reliability and speed, building an unparalleled service network linking Korea's major cities with each other, and the world.
SEOUL, INCHEON, SUWON, SUNGNAM, ANYANG, BANWAL, CHEONAN, CHEONA, TAEJON, CHEONGJU, TAEGU, GUMI, POHANG, ULSAN, YANGSAN, IKSAN, PUASN, MASAN, CHANGWON, JINJU, KWANGJU, AND CHEJU.
DHL Korea has more trained people, more facilities and more technologically advanced systems than any other air express supplier.
-. 45 Cities served
-. 40 DHL Stations
-. 12,000 Employees
-. 36% of Market share in Korea
-. Operations in over 220 countries

참고자료

· Reference List
· http://www.planware.org/strategicsample.htm
· Thomas G. Cummings, University of Southern California, Christopher G. Worley, Pepperdine University: Organization Development and Change 7th Edition, South-Western College Publishing.
· http://www.dhl.co.kr
· Fred R. David, Francis Marion University: STRATEGIC MANAGEMENT CONCEPTS & CASES 9th EDITION