Harvard business school "Trader Joe's" 사례 탐구 보고서(영문)

소개

Harvard business school "Trader Joe's" 사례 탐구 보고서(영문)"에 대한 내용입니다.(과제점수 4/4)

목차

1. How do firms in the supermarket industry make money?
2. What are the key sources of Trader Joe’s competitive advantage?
3. What are the main threats to Trader Joe’s competitive advantage? Is there advantage sustainable?
4. How would you modify Trader Joe’s strategy moving forward?

본문내용

The primary source of revenue for supermarkets is selling groceries, household goods, personal care items, and other consumer products to customers. Supermarkets purchase raw materials(semi-finished) from suppliers or products from vendors at wholesale prices and then sell them to consumers at retail prices, marking up the cost to cover operating expenses and generate profit. Many supermarkets offer private-label items for profit margins.

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