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인천대학교 MICE개론 기말고사 범위 A+ 번역 정리본

"인천대학교 MICE개론 기말고사 범위 A+ 번역 정리본"에 대한 내용입니다.
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한컴오피스
최초등록일 2024.06.11 최종저작일 2024.06
MICE 인천대학교 MICE개론 무역학부
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인천대학교 MICE개론 기말고사 범위 A+ 번역 정리본
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    "인천대학교 MICE개론 기말고사 범위 A+ 번역 정리본"에 대한 내용입니다.

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    Chapter 7
    Destination Management Companies (DMCs)
    목적지 관리 회사

    Destination Management Company (DMC)
    • A professional service business specializing in the design and implementation of events, team-building activities, tours, transportation, utilizing extensive local knowledge and resources
    광범위한 현지 지식과 자원을 활용하여 이벤트, 팀 빌딩 활동, 투어, 운송의 설계 및 실행을 전문으로 하는 전문 서비스 비즈니스
    implement 시행하다(=carry out)
    • Also known as “ground operators”

    DMC
    • Hired by ~에게 고용됨
    – a meeting/event planner
    미팅, 이벤트 플래너
    – directly a company/organization that is planning a meeting/event
    미팅, 이벤트를 계획 중인 회사, 집단이 직접
    • Provide recommendations for local destination resources
    현지 목적지 리소스에 대한 추천을 제공
    • Offers services 서비스 제공
    – airport pick-up & sending, transportation and baggage management, dining programs, staffing services, team-building activities, VIP services, sightseeing tours

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    • 1. Destination Management Companies (DMCs)
      Destination Management Companies (DMCs) play a crucial role in the event and tourism industry. As specialized service providers, DMCs offer a comprehensive range of services to help event organizers and planners create seamless and memorable experiences for their attendees. DMCs have in-depth knowledge of the local destination, including its culture, attractions, infrastructure, and logistics, which allows them to curate tailored programs that align with the event's objectives and the needs of the participants. By leveraging their expertise and connections, DMCs can handle various aspects of event planning and execution, such as venue selection, transportation, accommodation, activities, and on-site coordination. This level of local expertise and end-to-end support can be invaluable for event organizers, particularly those planning events in unfamiliar destinations. DMCs also play a crucial role in promoting sustainable practices, as they can help event organizers incorporate eco-friendly solutions and minimize the environmental impact of their events. Overall, the services provided by DMCs can significantly enhance the quality and success of events, making them an essential partner for event planners and organizers.
    • 2. Special Events Management
      Special events management is a critical aspect of the event industry, as it involves the planning, coordination, and execution of unique, one-time, or infrequent events that require specialized expertise and attention to detail. These events can range from high-profile galas, conferences, and festivals to intimate corporate celebrations, product launches, and cultural celebrations. Effective special events management requires a deep understanding of the event's objectives, target audience, and the unique logistical and operational challenges that may arise. Event managers must possess strong project management skills, creativity, and the ability to anticipate and address potential issues before they occur. They must also be adept at coordinating a diverse team of vendors, suppliers, and stakeholders to ensure the seamless integration of all event components. Additionally, special events management often involves the incorporation of innovative technologies, creative theming, and experiential elements to create a memorable and engaging experience for attendees. By successfully navigating the complexities of special events, event managers can deliver events that exceed the expectations of organizers and attendees alike, ultimately contributing to the success and reputation of the event.
    • 3. Planning & Producing meetings and events
      Planning and producing meetings and events is a multifaceted and complex process that requires a comprehensive understanding of various aspects, including logistics, budgeting, marketing, and stakeholder management. Effective event planning and production involve a systematic approach to ensure the successful execution of the event, from the initial conceptualization to the final post-event evaluation. Event planners must possess strong organizational skills, attention to detail, and the ability to anticipate and address potential challenges. They must also be adept at coordinating a diverse team of vendors, suppliers, and stakeholders to ensure the seamless integration of all event components. Additionally, event planners must stay up-to-date with industry trends, best practices, and technological advancements to incorporate innovative solutions that enhance the attendee experience. By effectively planning and producing meetings and events, event professionals can create engaging, memorable, and successful experiences that align with the event's objectives and meet the expectations of organizers and attendees.
    • 4. Food and Beverage
      Food and beverage (F&B) is a critical component of any successful event, as it plays a significant role in shaping the overall attendee experience. Event planners must carefully consider the culinary offerings, dietary requirements, and presentation of food and beverages to ensure they align with the event's theme, budget, and the preferences of the attendees. Effective F&B management involves working closely with catering providers, venues, and suppliers to curate a menu that not only satisfies the palates of the guests but also reflects the event's brand and messaging. Event planners must also be mindful of food safety regulations, sustainability practices, and the environmental impact of the F&B offerings. By incorporating innovative and high-quality F&B options, event planners can create a memorable and enjoyable experience for attendees, while also supporting local businesses and promoting sustainable practices. Ultimately, the successful integration of F&B into the event planning process can contribute to the overall success and satisfaction of the event.
    • 5. Sustainable Meetings and Events
      Sustainable meetings and events have become increasingly important in the event industry, as event organizers and attendees alike are becoming more conscious of the environmental impact of their activities. Sustainable event planning involves the incorporation of eco-friendly practices and solutions throughout the event lifecycle, from venue selection and resource management to waste reduction and carbon offsetting. Event planners must consider the environmental impact of various event components, such as transportation, catering, and waste disposal, and implement strategies to minimize their carbon footprint. This may include the use of renewable energy sources, the selection of sustainable venues and suppliers, the reduction of single-use plastics, and the implementation of waste management and recycling programs. By embracing sustainable practices, event organizers can not only reduce the environmental impact of their events but also demonstrate their commitment to corporate social responsibility and appeal to attendees who are increasingly seeking more eco-conscious event experiences. Sustainable meetings and events not only benefit the environment but can also contribute to the long-term success and reputation of the event, as they align with the growing demand for more sustainable event solutions.

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