[국제경영A+]상신 브레이크의 멕시코와 미국 확장(영문 버전)

소개

영문 버전이기 때문에 레포트는 영어로 적혀 있습니다.

목차

I. INTRODUCTION
1. RESEARCH QUESTION
2. WHY I CHOSE THIS TOPIC
3. BACKGROUND RESEARCH

II. BODY
1. SANGSIN BRAKE’S COMPETITIVENESS
2. MARKETING MIX (4P)
3. SWOT ANALYSIS
4. EXPANDING DISTRIBUTION NETWORK

Ⅲ. CONCLUSION
1. MY OPINION
2. MY SUGGESTION
3. LIMITATION
4. MY CONTRIBUTION TO ME, COMPANY, AND COUNTRY

IV. REFERENCES

본문내용

I. INTRODUCTION
1.1 RESEARCH QUESTION
Can global production plant and global networks give a competitiveness in the world?
What is the competitiveness of Sangsin Brake in the world?
What are the implications of Sangsin Brake’s exploring global market?

1.2 REASON TO CHOOSE THE CORPORATION
I got to know 'Sangsin Brake' through my friend who lived in Mexico. I am very interested in cars, and as the No. 1 brake pad company in Korea, Sangsin Brake has also made a lot of inroads into foreign countries. It has recently expanded its presence by establishing production plants in Mexico and the U.S., expanding its global competitiveness and making efforts to pioneer the market. So I wanted to investigate this in more detail and investigate the process of strengthening the competitiveness of the Sangsin Brake by entering global markets.

1.3 BACKGROUND RESEARCH
1.3.1 INDUSTRY ANALYSIS
For vehicles, brakes are used to control and stop the speed of moving vehicles

참고자료

· Bizentro (2020) – [자동차 부품 제조] 상신브레이크㈜ ERP 구축 사례 (ERP 고도화)
· Retrieved April 27. 2020 https://blog.naver.com/bizentro2011/221932045790
· Brakingdun team in Youngnam university (2014) – 멈추지 않는 성장의 브레이크, 상신브레이크 기업분석보고서 Retrieved December 28, 2014
· file:///C:/Users/%EC%9E%A5%EC%9B%90/Downloads/%EB%B8%8C%EB%A0%88%EC%9D%B4%ED%82%B9%EB%8D%98%ED%8C%80_%EA%B8%B0%EC%97%85%EB%B6%84%EC%84%9D%EB%B3%B4%EA%B3%A0%EC%84%9C_%20(5).pdf
· DART (2020) – Dayouap/Quarterly Report/2020.5.15 Retirved May 15, 2020
· http://dart.fss.or.kr/dsaf001/main.do?rcpNo=20200515001387
· DART (2020) – Sangsin Brake/Annual Report/2020.3.30 Retrived March 30, 2020
· http://dart.fss.or.kr/dsaf001/main.do?rcpNo=20200330003127
· Edaily (2017) – 상신브레이크, 멕시코 계열사 지분 100% 취득
· Retrieved June 8, 2017 https://news.v.daum.net/v/n4yJ15BxMH?f=p
· Globaleconomic (2019) – [글로벌-Biz24] 상신브레이크, 멕시코 부품생산공장 추가 건설계획 Retrieved October 2, 2019
· https://cmobile.genews.com/view.php?ud=201910020833584833b5d048c6f3_1&ssk=favorset&md=20191002084746_R
· Industrynews (2020) 미국 자동차업계, 코로나19로 ‘뉴 노멀’ 시대 열릴 것
· Retrieved May 8, 2020
· http://www.industrynews.co.kr/news/articleView.html?idxno=38032
· IR Council of Korea (2018) – KB오토시스 기술분석보고서 Retrieved August 30. 2018
· http://w3.kirs.or.kr/download/tech/151_KB%EC%98%A4%ED%86%A0%EC%8B%9C%EC%8A%A4_%EA%B8%B0%EC%88%A0%EB%B6%84%EC%84%9D%EB%B3%B4%EA%B3%A0%EC%84%9C.pdf
· Jang Hyo Jeong (2017) – 월드챔프 성공사례집 : 코트라 월드챔프 사업을 통한 20개 기업의 수출 성공스토리 Retrieved by January 16, 2017
· file:///C:/Users/%EC%9E%A5%EC%9B%90/Downloads/16%EC%9B%94%EB%93%9C%EC%B1%94%ED%94%84%EC%84%B1%EA%B3%B5%EC%82%AC%EB%A1%80%EC%A7%91-d%20(1).pdf