아웃도어 브랜드 리뉴얼 전략 패션마케팅 4P전략, STP전략 (영문)

소개

"아웃도어 브랜드 리뉴얼 전략 패션마케팅 4P전략, STP전략 (영문)"에 대한 내용입니다.

목차

1. Brand introduction
2. Environment Analysis
3. Goal of marketing
4. STP Strategy
5. Rival brand
6. 4P mix strategy

본문내용

Y-BLACK YAK = YOUNG + BLACKYAK
• BLACKYAK family brand for 20’s people
( Joint brand strategy – extension of product line,
extension of product range)

<중 략>

Problem Opportunity
Fierce competition in outdoor brands
that the brands target is 40s and
50s people. Also there are no brand
for young people.
Y-BLACKYAK for young people can
gain a lot of profits.
In design, most of products have
many cutting lines and are colorful.
So it makes consumers feel bored
and jaded.
Y-BLACKYAK improve design as
reducing cutting lines and color
patch.
When consumer purchase outdoor
products, almost 20s consumers have
burden of expensive price.
Y-BLACKYAK lower the price.

참고자료

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