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관광자원론 개발 Plan(A+받은 영문 세로형식 보고서)

안녕하세요, 관광개발론 원어수업에서 진행한 보고서 과제입니다. 최종적으로 A+을 받았으며 한학기 동안 정말 힘들게 정리했습니다. 디자인부터 창의적인 아이디어 제안까지 모두 보실 수 있습니다. 관광 자원을 발굴하고 어떻게 개발할 것인지 세세하게 정리하였고, 배경, 계획 실행 과정, 지리적, 개념적 정의를 이용한 계획들, 어떻게 마케팅할 것인지 등등 다양한 개념들을 담아내었습니다. 어떻게 과제를 수행해야할지 막막한 분들을 위한 길잡이가 되어 줄 것입니다. 또는 관광자원을 발굴하여 개발해야 할 때 참고할 수 있습니다. 도움이 되었으면 좋겠습니다!
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최초등록일 2023.03.06 최종저작일 2021.06
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관광자원론 개발 Plan(A+받은 영문 세로형식 보고서)
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  • 미리보기

    소개

    안녕하세요, 관광개발론 원어수업에서 진행한 보고서 과제입니다.
    최종적으로 A+을 받았으며 한학기 동안 정말 힘들게 정리했습니다.
    디자인부터 창의적인 아이디어 제안까지 모두 보실 수 있습니다.

    관광 자원을 발굴하고 어떻게 개발할 것인지 세세하게 정리하였고,
    배경, 계획 실행 과정, 지리적, 개념적 정의를 이용한 계획들, 어떻게 마케팅할 것인지 등등
    다양한 개념들을 담아내었습니다.
    어떻게 과제를 수행해야할지 막막한 분들을 위한 길잡이가 되어 줄 것입니다.
    또는 관광자원을 발굴하여 개발해야 할 때 참고할 수 있습니다.

    도움이 되었으면 좋겠습니다!

    목차

    1. Background

    2. Scope of the plan
    1) Geographical
    2) Temporal
    3) Conceptual

    3. Approach
    1) Direction of planning
    2) Stakeholder (Planning committee structure)

    본문내용

    Background
    Developing Busan and Gamman harbor

    Busan harbor has potential to grow Busan’s city image.
    Not only because of its heritage as a harbor with a long history of flourishing trade, but also because of its central location, social surrounding, and Cultural Assets it is worth developing as presented in the following.

     Central location and easy Accessibility to different Transportation
     Remarkable Points of Interest, Attractions and Tourist sites which have potential to grow into popular Tourist Attractions.
     A long History with Cultural value
     Existing development plan of Busan City which will open doors for further growth
     Potential to grow into a central piece to form Busan’s City image/Busan’s Image as a city worth visiting

    Location and Accessibility
     Central Location
     Maritime flair
     Intl. Passenger Cruise Terminal (Lots of routes from/to Japan)
     KTX stops Choryang and Busan station
     Straight breakwater
     Busan Harbor Bridge
     Munhyeon Intersection the only place that can connect directly to Namhae, Gyeongbu, Boolean expressway

    참고자료

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    · Azkorra, Z. Perez, J. Coma, L.F. Cabeza, S. Bures, J.E. Alvaro, A. Erkoreka, Mexa, M.Uu. (2014). Evaluation of green walls as a passive acoustic insulation system for buildings. ELSEVIER. (last viewed 21.06.10)
    · Bioethanol. (2021) (Deluxe Patio outdoor gas fireplace – black. https://www.bioethanol-fireplace.co.uk/deluxe-patiooutdoor-gas-fireplace---black_2012r29235.html (last viewed 21. 05. 29)
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    · https://www.busan.go.kr/pr/reference/1432763?curPage=&srchBeginDt=2019-07-24&srchEndDt=2020-07-24&srchKey=&srchText=
    · Coray, T. (2018). How to Market to Seniors. https://www.sheerid.com/blog/how-to-market-to-seniors/ (last viewed 21.06.12)
    · Crouch, E. (2020). Breaking Ground on a New Era in Lodging | BCG https://www.bcg.com/publications/2020/understanding-consumer-behavior-in-hotel-industry-post-covid-19 (last viewed, 21.06.05)
    · Echoes. ゆるい繋がりが、 (2019). https://service.aainc.co.jp/product/echoes/voices/0008 (last viewed 21. 06. 07)
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    · Halpern, A. (2018). https://www.cntraveler.com/story/the-markets-you-need-to-visit-in-seoul
    · Hamburg.de.(2019). https://www.hamburg.de/gruendach/12794810/fotoaktion-vor-hamburgs-gruenen-fassaden/. Last viewed (2021.05.10)
    · Hamburg.de.(2019). https://www.hamburg.de/gruendach/12794810/fotoaktion-vor-hamburgs-gruenen-fassaden/. Last viewed (2021.05.10)
    · Healthcare Team. (2018). 3 Insights for Effectively Marketing to Seniors. https://www.medialogic.com/blog/healthcare-marketing/insights-for-marketing-to-seniors/ (last viewed 21.06.02)
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    · Kumar, S. (2020). Dubai Wonder Bus – All you need to know About Dubai’s Amphibious Tour https://www.headout.com/blog/dubai-wonder-bus/ (last viewed 21. 06.02)
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  • AI와 토픽 톺아보기

    • 1. Busan Harbor Development
      Busan Harbor is a critical economic engine for South Korea, serving as a major international shipping hub and gateway for trade. Developing the harbor in a sustainable and strategic manner is crucial for Busan's continued growth and prosperity. Key considerations should include expanding cargo handling capacity, improving logistics and transportation infrastructure, enhancing environmental protections, and integrating the harbor more seamlessly with the city's urban fabric. Careful planning and stakeholder engagement will be essential to balance economic, social, and environmental priorities. Innovative solutions leveraging technology and renewable energy can help position Busan Harbor as a model of sustainable port development.
    • 2. Sustainable Tourism
      Sustainable tourism development is essential for Busan to preserve its natural assets, cultural heritage, and quality of life for residents while still capturing the economic benefits of the tourism industry. Key strategies should include promoting eco-tourism, cultural immersion experiences, and responsible travel practices; investing in public transportation and pedestrian infrastructure; managing visitor flows to avoid overcrowding; and engaging local communities to ensure tourism benefits are equitably distributed. Sustainability certifications, green building standards, and public-private partnerships can help drive progress. Busan should also consider innovative financing mechanisms like tourist taxes to fund sustainability initiatives. Overall, a holistic approach balancing economic, environmental, and social considerations will be critical for Busan to develop tourism in a truly sustainable manner.
    • 3. Visitor Profile and Trends
      Understanding Busan's visitor profile and emerging tourism trends is essential for developing effective marketing strategies and tailoring the destination's offerings to meet evolving traveler preferences. Detailed visitor data on demographics, travel motivations, spending patterns, and source markets can help identify high-potential target segments and inform product development. Monitoring global tourism trends around experiential travel, sustainability, and technology-enabled experiences will also be crucial. Busan should leverage this market intelligence to continuously refresh its tourism portfolio, enhance the visitor experience, and stay ahead of the competition. Partnerships with travel industry stakeholders and academic institutions can bolster Busan's data collection and analysis capabilities in this area.
    • 4. Destination Assets and Development
      Busan's diverse array of natural, cultural, and recreational assets provide a strong foundation for tourism development. Key priorities should include preserving and enhancing these core destination attributes through sustainable management practices, targeted infrastructure investments, and innovative programming. This could involve developing new eco-tourism experiences, revitalizing historic districts, upgrading public spaces and amenities, and fostering creative industries. Careful destination planning and design will be essential to integrate these assets seamlessly and create a cohesive, immersive visitor experience. Busan should also explore opportunities to develop new tourism products and experiences that leverage emerging trends and capitalize on its unique competitive advantages. Ongoing stakeholder engagement and public-private collaboration will be critical to align development efforts and maximize the benefits for both visitors and local communities.
    • 5. Marketing and Promotion
      Effective marketing and promotion will be crucial for Busan to raise its profile as a premier tourism destination and attract high-value visitors. A comprehensive, data-driven marketing strategy should leverage both traditional and digital channels to reach target audiences, highlight Busan's unique selling points, and foster strong destination brand recognition. This could involve enhancing the city's online presence, implementing targeted social media campaigns, partnering with influential travel influencers and media, and participating in major tourism trade shows and events. Busan should also explore innovative marketing approaches, such as virtual and augmented reality experiences, to immerse potential visitors in the destination. Continuous market research, performance tracking, and campaign optimization will be essential to ensure marketing efforts remain effective and responsive to evolving traveler preferences and industry trends. Collaboration with tourism industry stakeholders, both locally and globally, can further amplify Busan's marketing reach and impact.

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