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HBR Summary of <Disruptive Technologies - Catching the Wave> (by Joseph L. Bower and Clayton M. Christensen)

4 페이지
한컴오피스
최초등록일 2023.01.14 최종저작일 2022.06
catching the wave Joseph Bower christensen HBR
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HBR Summary of &lt;Disruptive Technologies - Catching the Wave&gt; (by Joseph L. Bower and Clayton M. Christensen)
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    소개

    "HBR Summary of (by Joseph L. Bower and Clayton M. Christensen)"에 대한 내용입니다.

    목차

    1. SEAGATE TECHNOLOGY’S CASE
    2. HOW to DISCOVER and CULTIVATE DISRUPTIVE TECHNOLOGIES

    본문내용

    One of the most consistent patterns in the business, especially in the computer industry, is that leading companies easily collapse when technology or markets change. Leading companies actively invest in the technologies to keep their current customers, but they do not make any other technology investments that future customers will need because they give in to one of the most popular and valuable management doctrines, staying close to their customers.

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  • AI와 토픽 톺아보기

    • 1. Disruptive Technologies
      Disruptive technologies are innovations that significantly alter the way that consumers, industries, or businesses operate. These technologies often create new markets and value networks, eventually disrupting existing market-leading firms, products, and alliances. Examples of disruptive technologies include the internet, smartphones, electric vehicles, and renewable energy. Disruptive technologies typically start off as inferior products or services compared to established offerings, but they gradually improve and eventually overtake the incumbent technologies due to their unique features, lower costs, or greater accessibility. The ability to identify and manage disruptive technologies is crucial for businesses to stay competitive and adapt to changing market dynamics.
    • 2. Disruptive Technology Characteristics
      Disruptive technologies often share several key characteristics: 1. Simplicity and affordability: Disruptive technologies tend to be simpler and more affordable than existing solutions, making them accessible to a wider range of consumers. 2. Underperformance: In the early stages, disruptive technologies may underperform compared to established products or services, but they gradually improve over time. 3. New value propositions: Disruptive technologies often create new value propositions that are not addressed by existing offerings, such as increased convenience, personalization, or environmental sustainability. 4. Scalability: Disruptive technologies can be easily scaled and replicated, allowing for rapid growth and market penetration. 5. Technological convergence: Disruptive technologies often emerge from the convergence of multiple technologies, such as the combination of mobile devices, internet connectivity, and cloud computing. Understanding these characteristics can help organizations better identify and respond to disruptive threats in their industries.
    • 3. Identifying Disruptive Technologies
      Identifying disruptive technologies can be challenging, as they often start off as niche or underperforming products before gradually improving and disrupting established markets. Some key strategies for identifying disruptive technologies include: 1. Monitoring emerging technologies and trends: Continuously scanning the market for new technologies, startups, and industry shifts can help identify potential disruptors. 2. Analyzing customer needs and pain points: Understanding the unmet needs and frustrations of customers can reveal opportunities for disruptive innovations. 3. Assessing technological capabilities: Evaluating the performance, cost, and accessibility of new technologies can help determine their disruptive potential. 4. Considering business model innovation: Disruptive technologies often come with new business models that challenge existing industry practices. 5. Seeking out contrarian perspectives: Listening to voices outside the mainstream can provide valuable insights into disruptive threats. By proactively identifying and monitoring disruptive technologies, organizations can better prepare for and adapt to the changes they bring, rather than being caught off guard.
    • 4. Managing Disruptive Technologies
      Effectively managing disruptive technologies is crucial for organizations to maintain their competitive edge and adapt to changing market dynamics. Some key strategies for managing disruptive technologies include: 1. Fostering a culture of innovation: Encouraging a mindset of experimentation, risk-taking, and continuous improvement can help organizations stay agile and responsive to disruptive threats. 2. Establishing dedicated innovation teams: Creating specialized teams or units focused on identifying, evaluating, and developing disruptive technologies can help accelerate the innovation process. 3. Investing in R&D and emerging technologies: Allocating resources to research and development, as well as monitoring and investing in promising new technologies, can help organizations stay ahead of the curve. 4. Embracing business model innovation: Adapting existing business models or creating new ones to capitalize on disruptive technologies can help organizations stay relevant and competitive. 5. Collaborating with external partners: Partnering with startups, universities, or other organizations can provide access to new ideas, technologies, and expertise that can enhance an organization's ability to manage disruptive change. 6. Fostering organizational agility: Developing the ability to quickly adapt to changing market conditions and customer needs can help organizations respond effectively to disruptive threats. By proactively managing disruptive technologies, organizations can not only mitigate the risks but also seize the opportunities they present, positioning themselves for long-term success.
    • 5. Seagate Technology Case
      The Seagate Technology case provides a valuable example of how a company can navigate the challenges posed by disruptive technologies. Seagate, a leading manufacturer of hard disk drives (HDDs), faced significant disruption from the emergence of solid-state drives (SSDs) and cloud storage solutions. Initially, Seagate was slow to respond to the threat of SSDs, which offered faster data access and lower power consumption compared to traditional HDDs. However, the company eventually recognized the need to adapt and invested heavily in SSD technology, both through internal R&D and strategic acquisitions. Seagate also recognized the growing importance of cloud storage and data centers, and shifted its focus to developing enterprise-grade storage solutions tailored to the needs of these emerging markets. This included expanding its portfolio of high-capacity, energy-efficient HDDs and developing new storage technologies, such as heat-assisted magnetic recording (HAMR), to maintain its competitiveness. The Seagate case highlights the importance of proactive management of disruptive technologies. By embracing change, investing in new technologies, and adapting its business model, Seagate was able to navigate the disruption and maintain its position as a leading player in the storage industry. This example underscores the need for organizations to continuously monitor the market, identify emerging threats, and be willing to make strategic pivots to stay ahead of the curve.

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      • 최종저작일
        2022.06
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