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COSMETICS INDUSTRY IMC STRATEGY

"COSMETICS INDUSTRY IMC STRATEGY"에 대한 내용입니다.
49 페이지
파워포인트
최초등록일 2023.01.11 최종저작일 2021.12
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COSMETICS INDUSTRY IMC STRATEGY
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  • 미리보기

    소개

    "COSMETICS INDUSTRY IMC STRATEGY"에 대한 내용입니다.

    목차

    1. Market Analysis
    2. LG H&H STRATEGY
    3. NEW IMC STRATEGY
    4. Conclusion

    본문내용

    -Distribution method:
    different for each store

    -Customer’s confusion
    and suspicion of hygiene

    -Offline store only

    -Low accessibility:
    small number of stations

    참고자료

    · 없음

  • AI와 토픽 톺아보기

    • 1. Eco-friendly Trends in Shampoo Industry
      The shampoo industry has been increasingly embracing eco-friendly trends in recent years, driven by growing consumer demand for sustainable and environmentally-conscious products. Manufacturers are focusing on developing formulations that are free from harsh chemicals, such as sulfates and parabens, and are instead opting for natural, plant-based ingredients. This shift towards more natural and organic shampoos not only benefits the environment but also provides consumers with gentler and healthier hair care options. Additionally, companies are exploring ways to reduce packaging waste, such as offering refillable containers and using biodegradable or recycled materials. These eco-friendly initiatives are crucial in addressing the environmental impact of the shampoo industry and meeting the evolving needs and preferences of conscious consumers.
    • 2. Solid Shampoo and Refill Station
      The emergence of solid shampoo bars and refill stations is a promising development in the shampoo industry's efforts to become more eco-friendly. Solid shampoos, which are typically made with concentrated, solid formulations, offer several advantages over traditional liquid shampoos. They often contain fewer synthetic ingredients, require less packaging, and are more compact and travel-friendly. The introduction of refill stations, where consumers can bring their own containers to refill their shampoo, further reduces waste and encourages a more sustainable consumption model. This shift towards solid shampoos and refill stations aligns with the growing consumer demand for products that minimize environmental impact, while still providing effective hair care. As these eco-friendly alternatives become more widely available and accessible, they have the potential to significantly reduce the plastic waste and resource consumption associated with the shampoo industry.
    • 3. Biodegradable Plastic and Upcycling
      The use of biodegradable plastics and upcycling initiatives in the shampoo industry are important steps towards a more sustainable future. Biodegradable plastics, which are designed to break down naturally over time, can help reduce the environmental burden of plastic waste. By replacing traditional non-biodegradable plastics with these eco-friendly alternatives, shampoo manufacturers can contribute to a circular economy and minimize the long-term impact of their packaging. Additionally, upcycling efforts, where discarded or used materials are repurposed into new products, can further enhance the sustainability of the industry. For example, some companies are exploring ways to transform used shampoo bottles into new household items or construction materials. These innovative approaches not only reduce waste but also promote a more circular and resource-efficient system. As consumers become increasingly conscious of their environmental impact, the shampoo industry's embrace of biodegradable plastics and upcycling will likely be a key factor in meeting their evolving expectations.
    • 4. LG H&H's Environmental Strategies
      LG H&H's environmental strategies demonstrate a commendable commitment to sustainability within the shampoo industry. The company's focus on developing eco-friendly formulations, reducing packaging waste, and implementing circular economy principles is a positive step towards mitigating the industry's environmental impact. By formulating shampoos with natural, plant-based ingredients and minimizing the use of harsh chemicals, LG H&H is providing consumers with more sustainable hair care options. Additionally, their efforts to reduce packaging waste, such as offering refillable containers and using recycled materials, align with the growing demand for more environmentally-conscious products. Furthermore, LG H&H's exploration of upcycling and circular economy initiatives showcases a holistic approach to sustainability, where waste is viewed as a valuable resource rather than a liability. As a leading player in the shampoo industry, LG H&H's environmental strategies can serve as a model for other companies to emulate, driving the industry towards a more sustainable future.
    • 5. New Brand: MyGG
      The introduction of the new brand, MyGG, presents an exciting opportunity for the shampoo industry to further embrace eco-friendly trends and cater to the growing demand for sustainable hair care products. As a brand that is focused on developing formulations with natural, plant-based ingredients and minimizing environmental impact, MyGG aligns with the evolving consumer preferences for more conscious and responsible consumption. The brand's commitment to using biodegradable packaging and exploring refill solutions can help reduce waste and promote a more circular economy within the shampoo industry. Additionally, the emphasis on transparency and traceability in MyGG's product development and sourcing processes can build consumer trust and further differentiate the brand in the increasingly competitive shampoo market. By offering high-quality, eco-friendly shampoo options, MyGG has the potential to drive positive change and inspire other industry players to follow suit, ultimately contributing to a more sustainable future for the shampoo industry.

  • 자료후기

      Ai 리뷰
      LG H&H사의 다양한 환경 전략과 새로운 브랜드 'MyGG'의 차별화된 마케팅 믹스를 제시하고 있습니다. 특히 MZ세대의 환경 의식 제고와 개인화된 소비 트렌드를 반영한 전략이 돋보입니다.

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        49 페이지 파워포인트
      • 최초등록일
        2023.01.11
      • 최종저작일
        2021.12
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