Cosmetics Manufacturing Industry (Focused on the shampoo industry)

소개

"Cosmetics Manufacturing Industry (Focused on the shampoo industry)"에 대한 내용입니다.

목차

Ⅰ. Introduction
1) Environmental trends in the cosmetics industry
2) Eco-friendly trends in the shampoo industry

Ⅱ. Analysis of LG Household & Health Care’s environmental strategies
1) The reason why we chose LG Household & Health Care
2) LG Household & Health Care’s environmental strategies

Ⅲ. New IMC for Household & Health Care
1) Problems with existing strategies
2) Situational analysis: LG Household & Health Care SWOT
3) Marketing goal
4) STP
5) New Brand: MyGG
6) Marketing mix

Ⅵ. Conclusion

Ⅶ. Reference

Ⅷ. Appendix

본문내용

The second example is upcycling. ‘AmorePacific’, a big Korean cosmetics brand, has established its own upcycling process named ‘Green Cycle’. The amount of plastic they have collected from their brands (Innisfree, Aritaum, etc.) from 2009 to 2020 is 2,203 tons. Plastic bottles collected from consumers are classified, crushed, washed, and used as materials for artworks or new products. At 2020 Resource Circulation Day, they exhibited interactive media art <Summer of 1,652 people> using 1652 empty bottles. Innisfree opened a space where consumers can watch returned bottles being crushed and make their own recycled plastic goods. As such, upcycling is environmentally beneficial and does have marketing perks for brands. However, upcycling requires specialized technology, and therefore currently difficult to expand its scope due to cost. It is necessary to develop specialized companies, reduce costs, and raise awareness of consumers.

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