마케팅 중간고사 대체 논문_Artificial Intelligence reinforced human connection after COVID-19 derived

소개

영어로 작성한 A4 1페이지짜리 짧은 영어과제물입니다.
코로나 19이후의 AI 알고리즘 활용을 카카오톡 선물하기의 동향과 엮어 마케팅에 관해 집필했습니다. 해당 마케팅관리 수업에서 A+를 받았습니다.

목차

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본문내용

After the COVID-19 incident, people's lifestyles have changed a lot. Direct contact with people has decreased while video meetings and contactless delivery services have become more common. According to the official website of Seoul, online consumption of all ages increased by more than 10%.

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Moreover, SNS performs the function of a purchasing platform. Retail E-commerce has been showing aggressive growth since COVID-19. It has amounted 3.3 trillion dollars in 2019 and 4.2 trillion dollars in 2020.

참고자료

· Asiance. (2021,June 25). [Insight Posting] KakaoTalk Gift. Your Brandtech Partner in Asia. https://blog.asiance.com/2021/06/25/insight-posting-kakaotalk-gift/.
· Eom jiyoung. (2020,November 25). The four changes that made the rapid growth of KakaoTalk-Gifts. Byline Network. https://byline.network/2020/11/25-111/ .
· Franz Jordan. (2020,February 14). Applying the Amazon Flywheel to Your Online Business. Sellics. https://sellics.com/blog-applying-amazon-flywheel-to-your-online-business/ .
· Kelsie Ponder. (2021,July30). Giving and Receiving KakaoTalk Gifts in Korea. Expat Kids Korea. https://expatkidskorea.com/article/giving-and-receiving-kakaotalk-gifts-in-korea.html .
· Lee Geum-no, Seo Jong-hee, & Jung Young-hoon. (2016). A study on consumer problems in online platform-based consumer transactions. Policy Research Report, 1-307.
· Maria Helena Marinho. (2021,March). Gifting in a pandemic: 3 ways giving has changed over the last year. Think with google. https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/pandemic-gift-giving-behavior/ .
· Pallav Metha. (2020,July 23). Online shopping gets more personal with Recommendations AI.Google cloud. https://cloud.google.com/blog/products/ai-machine-learning/online-shopping-gets-personal-with-recommendations-ai.
· Stephanie Chevalier. (2021, July 7). Global retail e-commerce sales 2014-2024.Statista.https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/.