(영문) 나이키 중국 시장 국제 경영 전략

소개

A 받은 International Studies 국제학과 이아이비 수업 기말고사 에세이 Business Strategy Essay "(영문) 나이키 중국 시장 국제 경영 전략"에 대한 내용입니다.

목차

1. INTRODUCTION

2. NIKE’s History

3. Business Strategy
1) Market Trends
2) STP Analysis
3) 4P Analysis
4) Product Life Cycle(PLC) Analysis
5) SWOT Analysis
6) Competitor Analysis
7) Global business Strategy
8) Future Strategy

4. Conclusion

본문내용

Business strategy is the study of how to win the competition so that it can provide and maintain a competitive advantage for companies. Therefore, the business strategy is a tool to systematically analyze whether it can bring competitive advantage to oneself by assuming the competitive situation. Competitive advantages are those that can exist when dealing well with competitive situations by well harmonizing the internal core competency of the enterprise with external environmental response capabilities, and are also necessary for continued survival. Therefore, in order to secure a continuous competitive advantage, it is an important task to find out how business strategies will function to improve their competitive advantage in a given competitive situation.1 Nike has grown into one of the most agile, most innovative and full of creative ideas in the world, to the extent that it is hard to believe that it is a senior company that has been founded for more than 50 years.

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