Team Assignment 1 CaseStudy ZARA Team7

소개

"Team_Assignment 1_CaseStudy_ZARA_Team7"에 대한 내용입니다.

목차

Ⅰ. Zara’s Supply Chain Strategy

Ⅱ. Operation Strategy
1. JIT
2. Lean
3. Bullwhip effect

Ⅲ. distribution strategy
1. Vertical integration
2. The Cube
3. Airfreight
4. Global distribution process using Operation Research

Ⅳ. Q1. What advantage does Zara gain against the competition by having a very responsive supply chain?

Ⅴ. Q2. Why has Inditex chosen to have both in-house manufacturing and outsourced manufacturing? Why has Inditex maintained manufacturing capacity in Europe even though manufacturing in Asia is much cheaper?

Ⅵ. Q3. Why does Zara source products with uncertain demand from local manufacturers and

Ⅶ. Q4. What advantage does Zara gain from replenishing its stores multiple times a week compared with a less frequent schedule?

Ⅷ. Q5. Do you think Zara’s responsive replenishment infrastructure is better suited for online sales or retail sales?

본문내용

JIT
Zara often relies heavily on fabric sourcing, cutting, and sewing facilities nearly to its headquarters in Spain. Zara's growth was made especially by maintaining a huge amount of their in-house production, allowing them to cover 85 percent of the capacity during the season.
Will be described more in Question 2, 3
Lean
Using Inventroy Optimization Model, Zara never has accepted any excess inventory or deadstock in their warehouse. Its frequent replenishment and strictly limited amount of shipment make their brand image not to go low while avoiding the build up of unpopular stock.
This was succeed by quick in-season adjustment, from manufacturing facilities located close to Zara’s distribution center(The Cube). Zara ship more often in smaller batches. It costs more, but it enable Zara to chase the latest trend, and quickly get rid of unpopular items. In result, there was less unsold inventory, and more time to try different styles during seasons.

참고자료

· 패스트 패션의 비즈니스 전략-자라의 사례연구, 김지형, 2014
· Zara Uses Operations Research to Reengineer Its Global Distribution Process, Felipe Caro, 2010
· https://www.scmglobe.com/zara-clothing-company-supply-chain/
· https://www.tradegecko.com/blog/zara-supply-chain-its-secret-to-retail-success
· https://sites.google.com/site/tonyhinesphd/research-themes/impact