2020 Sucess of Tesla, 테슬라 성공과정 영문 에세이, 레포트 4P MIX

소개

"2020 Sucess of Tesla, 테슬라 성공과정 영문 에세이, 레포트 4P MIX"에 대한 내용입니다.

목차

1. The Promotion Mix

2. Tesla Promotion Mix activities

3. Advertisement

4. Personal Selling

5. Sales Promotion

6. Public Relation

7. Effective Promotional mix

8. The Concept of Marketing Mix

9. Teslas’ Marketing 4P Mix
1) Product
2) Place
3) Promotion
4) Price

10. Tesla Marketing 4P Mix Infographic
11. Reference List

본문내용

The Promotion Mix
To begin with, adopting promotion mix is an appropriate way of achieving an organization's marketing goals, which are consists of advertisement, sales promotion, personal selling and public relation (Kanopy, 2014). Promotion mix has been defined as a suitable way to influence the purchasing behavior of the target customer as well as any form of communication that the organization uses to establish meaning for the product or service (Kanopy, 2014).

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Advertisement
Advertisements indicate that a particular sponsor promotes and publishes ideas, services, and products to the mass media for a proper fee (Kanopy, 2014) However, Tesla almost did not spend traditional advertising costs, instead of increase media exposure at a relatively low cost and use oral publicity as the most important methods (Lambert, 2020). This fact implies that Tesla will not expect an unspecified number of customers to promote Tesla's premium value.

참고자료

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· Kanopy, 2015. The Four P's Marketing Strategies,
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· Light, L., 2020. The Natural: Elon Musk’S Non-Traditional Approach To Tesla Advertising. [online] Forbes. Available at: <https://www.forbes.com/sites/larrylight/2020/06/01/the-natural-elon-musks-non-traditional-approach-to-tesla-advertising/#21c7fab1512a> [Accessed 1 July 2020].
· Madslien, J., 2020. Toyota Chief Reveals Fight-Back Plan. [online] BBC News. Available at: <https://www.bbc.com/news/business-16048585> [Accessed 1 July 2020].
· Reuters, T., 2019. [online] usnews. Available at: <https://www.usnews.com/news/top-news/articles/2019-11-23/elon-musk-about-150-000-orders-thus-far-for-tesla-cybertruck> [Accessed 1 July 2020].
· Tesla 2020. [online] Available at: <https://www.tesla.com/roadster> [Accessed 3 July 2020].