월마트가 한국 시장에서 실패한 요인과 해결책

목차

1. Introduction
2. Understanding tastes and preferences
3. Store locations
4. Competitive advantage for Wal-Mart
5. Supply chain
6. Valuable solutions for Wal-Mart
7. Conclusion

본문내용

Wal-Mart is one of the largest retailers all around the world, operating over 11,300 retail units in 27 countries. Of that, around 6,000 stores have been managing in out of U.S, meaning that over 50% of total units are in abroad. This shows Wal-Mart has gotten success for being international business. However, such this international corporate also has failure experience in some countries. One of them is South Korea. Wal-Mart, world-class corporation, opened their stores in South Korea from 1998. However, their business faced with significant problems then they finally failed and withdrew in South Korea, selling all 16 of its South Korean outlets to Shinsegae, a local retailer, for $882 million (New York Times 2006). Interestingly, it is noticed that this enterprise got huge success both in their county and foreign countries. What is the reason why their business had to face with this failure in a small country, South Korea?

참고자료

· Kim, R. B (2008), ‘Wal-Mart Korea: Challenges of Entering a Foreign Market’, Journal of Asia-Pacific Business, 9:4, 344-357.
· Han D, Kwon I-W.G, Bae, M & Sung, H (2002), ‘Supply chain integration in developing countries for foreign retailers in Korea: Wal-Mart experience’, Computers & Industrial Engineering, 43(1), 111-121.
· Zhang, L & Wei, Y.D (2015), ‘FOREIGN HYPERMARKET RETAILERS IN CHINA: SPATIAL PENETRATION, LOCAL EMBEDDEDNESS, AND STRUCTURAL PARADOX’, Geographical Review, 105(4), pp.528-550
· Coe, N.M & Lee, Y.S 2006, ‘The Strategic Localization of Transnational Retailers: The Case of Samsung-Tesco in South Korea’, Economic Geography, 82(1), pp.61–88.
· Anonymous, 2006. ‘UPDATES’. Chain Store Age, Vol.82, lss 7.
· Anon, 2006, ‘IN BRIEF: WAL-MART'S SOUTH KOREA SALE...MOSSIMO POSTS LOSS’, WWD, p.2.
· Agnihotri, A 2013, ‘How much is strategic fit important?’, Business Strategy Series, 14(4), pp.99–105.
· Franco, G & Pavel, S 2009, ‘Retail Internationalization: Gaining Insights from the Wal-Mart Experience in South Korea’, ReserchGate, Vol 10, pp.187-199
· Lee J 2012, ‘Why has WalMart failed in Korea, Japan and Germany? And, why is it successful in China?’, AsianConsumerInsights, blog post, 15 August, viewed 16 March 2019,
· http://asianconsumerinsights.blogspot.com/2012/08/why-has-walmart-failed-in-korea-japan.html
· Choe, S.H 2006, ‘Wal-Mart Selling Stores and Leaving South Korea’, The New York Times, 23 May, viewed 16 March 2019, https://www.nytimes.com/2006/05/23/business/worldbusiness/walmart-selling-stores-and-leaving-south-korea.html>.
· Walmart 2019, Where in the world is Walmart?, Walmart, viewed 20 March 2019, https://corporate.walmart.com/our-story/our-locations