[영어 소논문] The Success Factors of The Big Issue Korea

소개

빅이슈 코리아와 코스모폴리탄을 비교하여
홈리스 지원 잡지인 빅이슈 코리아의 성공원인에 대해 분석햇던 영어 소논문입니다.

목차

1. Introduction

2. Popular culture mixed with social issues
1) Interviews worth reading
2) Media reviews

3. Attempts to change society’s perception
1) Counseling with the vendors
2) Economic and cultural help
3) Vendor-customer interaction

4. Fit to the taste of the target audience
1) Directional elements
2) Artistic elements
3) Articles without an expiration date

5. Conclusion

References

본문내용

In 1990, Gordon Roddick saw a homeless man selling Street News at the Grand Central Station in New York. After talking to the guy for a few minutes, he decided to start his own homeless magazine called The Big Issue (Swithinbank, 2001, p. 36). He kept the basic characteristics of homeless magazines such as printing articles focusing on social issues, especially homelessness, and helping the homeless to stand on their own by selling publications to them at a cheap price which the vendors could resell for profit (Boukhari, 1999; “Social,” 2010). As time passed, The Street News, which had motivated The Big Issue, went downhill while The Big Issue succeeded. How could the copycat succeed over the original? The Big Issue has been able to succeed by focusing on popular culture while maintaining the characteristics of homeless magazines, changing society’s perception of the homeless, and focusing on a particular target audience group.

참고자료

· Ahn, B. H., Ahn, D. H., Lee, A. R., Park, H. J., & Seo, S. J. (안병훈, 안덕희, 이아림, 박효진, 서성진). (2012, November). The Big Issue Korea, 48.
· Ahn, B. H., Ahn, D. H., Lee, A. R., Park, H. J., & Seo, S. J. (안병훈, 안덕희, 이아림, 박효진, 서성진). (2012, December). The Big Issue Korea, 49.
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· Bigissuekorea. (2012, December). Twitter page. Retrieved from https://twitter.com/bigissuekorea
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· Cha, W. J. (차우진). (2012, December). Merry Christmas and happy end (메리 크리스마스 앤드 해피 엔드). The Big Issue Korea, 49, 34-35.
· Choi, K. H. (최강희). (2012, November). Look at 1985 (응시하라 1985). The Big Issue Korea, 48, 34.
· Choi, Y. J. (최여정). (2012, November). Love, the reason for our existence (사랑, 이 세상에 너와 나를 있게 하는 이유). The Big Issue Korea, 48, 37.
· Donate your talent so that the world is filled with beauty! (세상이 아름다움으로 채워지도록, 당신의 ‘재능’을 기부해주세요!). (2013, April 24). Retrieved from http://www.bigissue.kr/1158
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· Jeon, M. S. (전명숙). (2012, December). Hoping for a world familiar with development disabilities (발달장애인이 낯설지 않은 세상을 꿈꾸며). The Big Issue Korea, 49, 24.
· Ji, J. W. (지정우). (2012, November). The bible of comedy plus Monroe’s charm (먼로의 매력으로 밀어붙인 코미디 영화의 교과서). The Big Issue Korea, 48, 35.
· Ji, J. W (지정우). (2012, December). The fall of the old man and his old-style resurrection (오래된 남자의 몰락, 그리고 복고적 부활). The Big Issue Korea, 49, 31.
· Jung, J. S. (정재승). (2012, November). Donating talent with a continuous motive (지속적인 동기로 재능기부를). The Big Issue Korea, 48, 29.
· Kang, B. R. (강보라). (2012, December). Fashion designer Lee Sangbong (패션 디자이너 이상봉). The Big Issue Korea, 49, 16-19.
· Kang, G. J. (강길주). (2012, November). Healing songs of autumn: The strength that pulls me along (나를 이끌어 걷게 하는 힘 가을의 ‘힐링 송’). The Big Issue Korea, 48, 39.
· Kim, H. J. (김현주). (2012, December). Ask Cosmo. Cosmopolitan, 13(148), 302.
· Kim, H. J. (김현주). (2012, December). Cosmopolitan, 13(148).
· Kim, H. J. (김희진). (2012, December). Clumsy people (서툰 사람들). The Big Issue Korea, 49, 32.
· Kim, H. M. (김혜미). (2012, December). What’s hot stage. Cosmopolitan, 13(148), 58.
· Kim, J. H (김재희). (2012, December). For you who need romance (낭만이 필요한 당신에게). The Big Issue Korea, 49, 38-39.
· Kim, O. J. (김옥진). (2012, December). Happily successful (유쾌하게 흥하다). The Big Issue Korea, 49, 33.
· Koo, B. C. (구본춘). (2012, December). To the readers (독자들에게 보내는 편지). The Big Issue Korea, 49, 46.
· Koo, M. J. (구민정). (2012, December). Reacted by Lee Kyungyoung and personified by Park Wonsang (이경영이 재현하고, 박원상이 체현하다). The Big Issue Korea, 49, 10-15.
· Kwak, J. E. (곽정은). (2012, December). Are you ready to vote on the 19th of December? (12월 19일, 투표할 준비 됐나요?). Cosmopolitan, 13(148), 294.
· Kwak, J. E. (곽정은). (2012, December). Calmy but passionate than any other (담담하게 그러나 누구보다 뜨겁게). Cosmopolitan, 13(148), 220- 225.
· Kwak, J. E. (곽정은). (2012, December). What’s hot book. Cosmopolitan, 13(148), 56.
· Kwon, Y. J. (권영전). (2012, November 24). Looking at the life of unmarried people in their twenties and thirties through surveys (설문으로 본 20~30대 싱글의 생활은? ). Yonhap News (연합뉴스). Retrieved from http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=103&oid=001&aid=0005951795
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· Lee, S. M. (이선미). (2012, November). When I am happiest (내가 가장 행복할 때). The Big Issue Korea, 48, 46-47.
· Lee, S. P. (이선필). (2012, November). 26 years (26년). The Big Issue Korea, 48,10-16
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· Park, I. Y. (박인영). (2012, December). What’s hot movie. Cosmopolitan, 13(148), 52.
· Park, J. H. (박지현). (2012, December). That’s my girl! Hyun-A. Cosmopolitan, 13(148), 214-219.
· Park, J. H. (박지현). (2012, December). What’s hot music. Cosmopolitan, 13(148), 54.
· Seo, S. J. (서성진). (2012, November). I hope a future astronomer is born in Mokpo (목포에서도 미래의 천문학자가 나오길 바랍니다). The Big Issue Korea, 48, 28.
· Seo, S. J. (서성진). (2012, November). The sky of October shoots for science (10월의 하늘, 과학을 쏘다). The Big Issue Korea, 48, 24-25.
· Seo, S. J. (서성진). (2012, November). “We need heroes in science too” (과학계에도 히어로가 필요해요. The Big Issue Korea, 48, 26-27.
· Seo, S. J. (서성진). (2012, December). About autism (자폐성 장애에 대하여). The Big Issue Korea, 49, 20-21.
· Seo, S. J. (서성진). (2012, December). Hoping this world would protect our children (세상이 우리 아이를 지켜줄 수 있기를). The Big Issue Korea, 49, 22-23.
· Social enterprise The Big Issue Korea (사회적 기업 The Big Issue Korea). (2010, August 5). Retrieved from http://bigissue.kr/1
· Subscribing to The Big Issue (빅이슈 정기구독). (2011, October 26). Retrieved from http://sysvis.egloos.com/2865581
· Swithinbank, T. (2001). Coming up from the streets: The story of The Big Issue. London: Earthscan Publications Ltd.
· Uhm, M.Y. (엄미연). (2006). The study about layout that readers prefer (독자가 선호하는 잡지편집 레이아웃에 관한 연구). (Unpublished master’s degree dissertation). Ewha Woman’s University Graduate School of Design, Seoul.
· Vendor at the front gate of Joongang University (흑석역 3번 출구-중앙대 정문 빅판). (2012, November). “Life counselors of the street, The Big Issue vendors, will solve the readers’ problems” (“거리의 인생 상담사 빅판들이 독자의 고민을 해결해드립니다”). The Big Issue Korea, 48, 47.
· Vendor at the Seoul National University Station exit number 2 (서울대 입구역 2번 출구 빅판). (2012, November). “Life counselors of the street, The Big Issue vendors, will solve the readers’ problems” (“거리의 인생 상담사 빅판들이 독자의 고민을 해결해드립니다”). The Big Issue Korea, 48, 47.
· Yang, B. H. (양보혜). (2012, November). I walk on the new road, not the old one (이미 난 길이 아닌 새로운 길을 걷는다). The Big Issue Korea, 48, 40-41.
· Yoo, J. (유주). (2012, November). Actor Hong Heewon (배우 홍희원). The Big Issue Korea, 48, 21-23.
· Yoo, J. M. (유정미). (2002). A magazine is a magazine (잡지는 매거진이다). Seoul: Hyohyung Publications.
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