경영학원론 나이키 영어보고서 10장 분량 A+

목차

1. Introduction
2. The beginning of Nike
3. Vision, Company Value and Revenues
4. Nike’s Growth Engine: Sports Star Marketing
5. Nike’s Function of Management
6. Nike’s Company Culture
7. Nike’s Leadership Style
8. My Overall Opinion
9. Conclusion: What Should I Do To Get a Job at Nike?
10. References

본문내용

Introduction
I chose Nike, because it is my favorite clothing brand and very fascinating for most people who like sports. The company shows respect to every person, regardless of selling their products. In their advertisements, they try to teach us the greatness of life and life’s wonder. It is one of the reasons that I chose the company. Another reason is that it’s always been my dream to work in Nike, because when I see the company, I feel something energetic and active. I am going to talk about the company’s history, and their current position in the market through credible journals, articles, and company’s official reports. Also, I will introduce that how Nike could get such great fame in various ways and how to get a job at this company.

The beginning of Nike
Nike was established in 1964, and called Blue Ribbon Sports at first. It was founded by Bill Bowerman who was a track coach and Phil Knight who was a middle-distance runner in the University of Oregon. Their relationship was started from the university as a teacher and pupil.

참고자료

· Nikebiz : Company Overview : History : 1960s, Nike, Inc., Retrieved from http://news.nike.com/news/bill-bowerman-nike-s-original-innovator
· “Logos that became legends: Icons from the world of advertising”, The Independent (London), 2008-01-04 Retrieved 2016-05-05
· http://www.nike.com
· Nike Annual Report 2015
· Darren Rovell. “How Nike landed Michael Jordan”. ESPN Retrieved from http://espn.go.com/blog/playbook/dollars/post/_/id/2918/how-nike-landed-michael-jordan
· Roy S.Johnson, Lixandra Urresta, Elizabeth Smith. “The Jordan Effect The world’s greatest basketball player is also one of its great brands. What is his impact on the economy”, Fortune, Retrieved from http://archive.fortune.com/magazines/fortune/fortune_archive/1998/06/22/244166/index.htm
· T. Scott Saponas, Jonathan Lester, Carl Hartung, Tadayoshi Kohnno. “Devices That Tell On You: The Nike+ iPod Sport Kit”, Retrieved from http://www.cs.washington.edu/research/systems/nikeipod/tracker-paper.pdf
· Nikebiz : Profiles : Factories, Monitoring and Workers, Nike, Inc., Retrieved from http://www.nikebiz.com/crreport/content/workers-and-factories/3-2-2-factory-monitoring-and-results.php?cat=profiles
· Goldman, Peter, Papson, Stephen (1988). Nike Culture: The Sign of the Swoosh. SAGE, pp. 102
· Richard Sandomir. “LeBron James’s Deal With Becomes Contract for Life”, The New York Times, Retrieved from http://www.nytimes.com/2015/12/08/sports/basketball/lebron-james-nike-lifetime-contract-cleveland-cavaliers.html
· Julie Bort. “The 25 Most Enjoyable Companies To Work For”, Business Insider, Retrieved from http://www.businessinsider.com/25-best-corporate-cultures-2014-8
· Nike website biography, Retrieved from http://news.nike.com/pages/executives#view/mark-parker
· Shana Lebowitz. “Here’s the leadership strategy Nike’s CEO uses to make employees smarter”, Retrieved from http://www.businessinsider.com/why-nikes-mark-parker-asks-a-lot-of-questions-2015-11
· Fara Warner. “Nike Changes Strategy on Women’s Apparel”, The New York Times, Retrieved from http://www.nytimes.com/2005/05/16/business/nike-changes-strategy-on-womens-apparel.html?_r=0
· http://jobs.nike.com/portland/manufacturing-%EF%B9%A0-engineering/jobid9983069-inventory-control-specialist-in-house-manufacturing-jobs