영어로된 마케팅 ESSAY 무조건 A+++++++++++

소개

슈가버블에 대한 완벽한 마케딩 전략
A+ 영어 ESSAY 입니다.

목차

1.Introduction
1.1Brief Information of Sugar Bubble
1.2Status of Sugar Bubble

2.Basic Findings
2.1Market Place Review
2.1.1Customers
2.1.2PEST Analysis
2.1.3S.W.O.T Analysis
2.1.4Competition
2.2Segmentation, Targeting, and Positioning Analysis
2.2.1Three Types of Segmentation
2.2.2Three Different Groups of Targeting
2.2.3Positioning in Korean Detergent Market
2.3Buyer Decision Making Process
2.4Product Strategies and Portfolio Management
2.4.1New Product Development(NPD)
2.4.1.1Idea Generation
2.4.1.2Initial Screening
2.4.1.3Concept Development
2.4.1.4Business Evaluation
2.4.1.5Product Development
2.4.1.6Product Launch
2.4.2Portfolio Management

3.Marketing Strategies
3.1Existing (Current) Marketing Strategy Analysis
3.2Future Marketing Strategy Options
3.3Revised Positioning

4.Conclusion

5.References

본문내용

1. Introduction
This project report is about a small business, “Sugar Bubble” in Korea Market. Sugar Bubble has a management philosophy which is “Clean & Safety”. It means that they pursue working for the consumers and environment. The report will tell and represents Sugar Bubble’s marketing strategies and many of information.

1.1 Brief Information of Sugar Bubble
In 1999, the original name of Sugar Bubble is Green Chemical has started a small company and they overcame the Asian financial crisis. After they overcame the money crisis, they kept to invest 3 billion in a year and a half for developing the detergent which was a harmless to human. Finally, they have developed the eco-friendly detergent which was composed by cane sugar and olive oil. They tried to drink and put their detergent in eyes for informing and appearing their detergent is not harmless to human and good washing effect in front of many market buyers. Their efforts connected to contract with other online marketing companies and Sugar Bubble sales suddenly increased in short time.

참고자료

· Arm & Hammer. (2016). Retrieved May 15, 2016, from http://www.armandhammer.com/deodorization/baking-soda/landing.aspx
· Ha I-S. (2015, May 29). [천연성분 “슈가버블” 세제시장 변화 이끈다]. Natural Ingredients,”Sugar Bubble” Leading to Change the Detergent Market. Koreaeconomics. Retrieved May 18, 2016, from http://www.hankyung.com/news/app/newsview.php?aid=*************
· Iiamhub. [이암허브]. (October 5, 2014). Starting “Green Certification System”. Retrieved May 19, 2016, from http://www.iiam.co.kr/ko/bbs/board.php?bo_table=z8_2&wr_id=97
· Jeong J-J (May 19, 2013) [슈가버블의 글로벌 전략]. Sugar Bubble’s International Strategy. Daum. Retrieved May 21, 2016, from http://blog.daum.net/erieklhh3o/38
· Jeong L-J (August 6, 2014) [메소드:친환경브랜드]. Method: Eco-friendly Brand. Naver. Retrieved May 20, 2016, from http://swa1117.blog.me/220083264051
· KEITI (Korea Environmental Industry & Technolohy Institute). [한국환경산업기술원]. (2015). Public and Industry Purchasing Green Product Support System. Retrieved May 21, 2016, from http://www.keiti.re.kr/home/subPage.do?menuId=1010427000&tabMenuId=1010427010
· Kim Y-J. (2011, May 6). [슈가버블, 녹색성장위한 “그린카드” 실행기업 선정]. “Sugar Bubble, Has Been Selected for “Green Card”. Kizmom. Retrieved May 20, 2016, http://kizmom.hankyung.com/news/apps/news.sub_view?popup=0&nid=07&c1=07&c2=07&c3=00&nkey=201105060952241
· LG Health & Beautiful. [LG 생활건강]. (2016). Retrieved May 19, 2016, from http://www.lgcare.com/brand/detail.jsp?gbn=2&bid1=H037
· Lee M-J. (2015, January 31). [삼양사, 설탕으로 만든 천연세제 판매 개시].Samyang, Starting to Sell Eco-friendly Detergent. Newswire. Retrieved November 23, 2013, from http://www.newswire.co.kr/newsRead.php?no=29181
· Lee M-N. (2014, December 15). [“슈가버블” 상대적으로 비싸]. “Sugar Bubble” Expansive Than Others. Kizmom. Retrieved May 20, 2016, http://kizmom.hankyung.com/mom/apps/news.sub_view?popup=0&nid=02&c1=02&c2=02&c3=00&nkey=*************41
· Lee T-H. (2009, September 29). [슈가버블, 2년 연속 녹색상품 1위]. Sugar Bubble, Selected 1st for two years in a row. Daum. Retrieved May 18, 2016, from http://media.daum.net/breakingnews/view.html?cateid=100000&newsid=*************0545&p=ned
· Oh S-N. (2009, September 13). [먹을수 있는 세제, 슈가버블]. Able to drink the Detergent, Sugar Bubble. Kubonhyoung. Retrieved May 18, 2016, from http://media.daum.net/breakingnews/view.html?cateid=100000&newsid=*************0545&p=ned
· One Click, Practical Law. [찾기 쉬운 생활법령 정보]. (2016). Overview of Low-Carbon Green Growth. Retrieved May 21, 2016, from http://oneclick.law.go.kr/CSP/CnpClsMain.laf?csmSeq=543&ccfNo=1&cciNo=1&cnpClsNo=4
· Pigeon. (2012). Retrieved May 27, 2016, from http://www.pigeon.co.kr/cms/content.php?mCode=1141
· Samyang Holdings Corporation In Wikipedia, The Free Encyclopedia, Retrieved May 20, 2016 from https://ko.wikipedia.org/wiki/%EC%82%BC%EC%96%91%ED%99%80%EB%94%A9%EC%8A%A4
· Sugar Bubble. (n.d.). Retrieved May 15, 2016, from http://www.sugarbubble.com/main.asp
· Sugar Bubble. (n.d.). Retrieved May 22, 2016, from http://www.sugarbubble.com/haus_re/dish.asp?nPos=0301