Executive Summary of Under Armour, Inc.

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Executive Summary of Under Armour, Inc. 미국 언더아머 회사에 관한 경영종합보고서 입니다.
Analysis of Strategic Factors , Strategic Alternatives and Recommended Strategy, Implementation, Evaluation and Control
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One of the biggest strengths for Under Armour has to be its products. There are very few producers in the performance gear market that can match the superior performance seen in Under Armour’s products. Under Armour was the original developer and manufacturer of performance gear and based on the time and research they continue to apply, they have a great understanding of its abilities and capabilities. They have even gone so far as to get scientific proof that their product is better.
Another strength Under Armour has is the increased product awareness through their sponsorships. With these sponsorships they are getting professional and college athletes to wear their equipment, which is being seen by millions of people on television. This is a great marketing technique, and will help to drive sales, as people want to wear the same equipment as their favorite athletes.

참고자료

· Bamford, Charles. Hoffman, Alan. Hunger, J. David. Wheelen, Thomas L. Strategic Management and Business Policy, 14th ed. Pearson Publishing. 2016. Upper Saddle River, NJ.
· Sale, Charles. “Tottenham chairman Daniel Levy wants £25m from new stadium sponsorship deal.” Dailymail. 29 April 2016. Web. 3 May 2016.
· “Statistics and facts on Under Armour.” Statista.com. Statista, (n.d). Web. 3 May 2016.
· “UA Roster.” Under Armour.com. Under Armour, Inc.. (n.d). Web. 3 May 2016.
· “2015 Annual Report.” Under Armour Investor Relations: Annual Reports and Proxy Statements. Under Armour, Inc.. 2015. Web. 28 April 2016.