Marketing Plan for Kyosho America
- 최초 등록일
- 2015.10.28
- 최종 저작일
- 2015.03
- 17페이지/
MS 파워포인트
- 가격 2,000원
소개글
Kyosho America의 Current Marketing Strategy의 문제점과 개선점을 4P's(price, product, place & promotion)에 입각하여 분석한 PPT자료 입니다.
목차
1. Company Profile
2. Reason to Chose
3. Target
4. Current Marketing Strategy and Limits
5. Suggestion and New Marketing Strategy
6. Conclusion
본문내용
Japanese Manufacturing Company
Established: October 10th, 1963 by Hisashi Suzuki
Current President: Akihisa Suzuki
Mission Statement: “Serious about having fun”
Kyosho USA: Incorporated in Lake Forest, CA, 2005
Reason to Choose
Well-known for High Quality Products
Relatively Low Brand-awareness in the U.S
Why?
1) Target Market Failure
2) Marketing Strategy Failure
<중 략>
Place
Expand Distribution Channel
Only 200~300 Hobby Shops in the U.S
ToysRus: 860 Stores
Target: 1,795 Stores
Walmart: 4,540 Stores
참고 자료
https://www.census.gov/hhes/families/data/cps2013FG.html
https://kyoshoamerica.3dcartstores.com/
http://www.toysrusinc.com/about-us/
http://pressroom.target.com/corporate
http://corporate.walmart.com/our-story/our-business/locations/
http://www.inc.com/encyclopedia/corporate-sponsorship.html
