SNS Marketing

소개

SNS 마케팅에 대해 영문으로 작성된 레포트입니다.

목차

Chapter1. Introduction

Chapter2. Theoretical Background
1. Definition of Social Media
2. Appearance Background of Social media
3. Characteristic of social media

Chapter3. Social Network Service (SNS)
1. Definition of SNS
2. SNS Services
1) Twitter
2) Facebook
3) Blog
3. SNS Marketing
4. Appearance of SNS Marketing
5. Traditional Marketing and SNS Marketing
1) A different compare with traditional marketing
2) Strong point of SNS Marketing
6. Current State of SNS Marketing

Chapter4. Case Study
1. Global case study
1) Coca cola case
2) McDonald Case
2. Domestic case study
1) Mr. PIZZA Case
2) Tom N Toms Case
3. Entertainment Case
1) PSY Case
2) Hip-hop Dis-War
3) IU Case

Chapter5. The critical points of SNS Marketing & SNS Marketing Risk
1. The critical points of SNS Marketing
2. SNS Marketing Risk

Chapter6. Conclusion

Bibliography

본문내용

Chapter1. Introduction
Smart phone was launched in 2009 in Korea with I-Phone, and the smart phone user increased sharply more than more from the time, and amount of users are almost reached about 20 million people in Oct. 2011 in Korea. Smart phone effect to Korea in many kinds of IT industry, and the environment of IT moves to mobile that make a new social communication.
Many companies are interested in SNS (social network service) after the users are ringing rapidly, and they are positively utilizing the SNS for their marketing, and it is a necessary for companies to make marketing strategy in now days. For the companies, the social marketing is very attractive on interaction with customer. The interaction is unprecedented strategy in existing marketing strategy, and the strong advantage is enough to meet customer satisfaction. Social marketing also can save marketing expense more than existing marketing strategies, and the effect is bigger than those things.

참고자료

· 배성환(2011) SNS 파워 마케팅 명진출판
· 이영호(2011) 움직이는 마케팅 페이스북 양문사
· 이성규 (2009) 트위터, 140자의 매직』. 책으로 보는 세상
· 안채영 (2011) 돈 안 드는 소셜미디어 마케팅 플랫폼
· 미스터 피자 홈페이지< www.mrpizza.co.kr>
· Tom N Toms 홈페이지<www.tomntoms.com>
· 맥도날드 페이스북 < https://ko-kr.facebook.com/McDonalds‎ >
· 코카콜라 페이스북 < https://www.facebook.com/cocacola‎ >
· 코카콜라 유투브 http://www.youtube.com/watch?feature=player_embedded&v=Bj3QLLTFDX8