[영문]BUSINESS STRATEGY OF CARREFOUR SUPERMARKET

소개

영국 대학교 재학 중 작성한 리포트 입니다.영국 대학교 리포트 형식을 참고하실 수 있을겁니다.

목차

1. Industry Background of Supermarket
2. COMPANY BACKGROUND
3. The 3 mains external affect the environment in business operation supermarket.
4. Industry Analysis: Using Porter’s Five Force.
5. Bargaining power of buyers
6. Threat of New Entrants
7. Cost Leadership-Carrefour
8. Conclusion
9. Referencing

본문내용

- Supermarket (Grocery Store) is a store established primarily for the retailing of food, offering a wide variety of food and household merchandise organized into department and also is a self-service.

- The first store was opened in Memphis, Tennessee, in 1916 by Saunders, American entrepreneur Saunders.

- Supermarkets usually offer products at low prices by reducing the economic margins.

참고자료

· Carrefour centralized reform pains (2010), Viewed on 18 Aug, 2010.
· Carrefour’ model and Wal-Mart’ model (2010), Viewed on 18 Aug, 2010 [online] http://www.ocn.com.cn/info/201006/jialefu181635.htm.
· Carrefour lost in Hong Kong (2010), Viewed on 18 Aug, 2010. [online] http://www.lzumba.cn/html/Mbacase/2007/1-24/55906862.html
· “Carrefour SWOT." Scribd. 2008. [online] 15 Aug. 2010. http://www.scribd.com/doc/2936016/carrefour-SWOT- Carrefour S.A. - SWOT Analysis - New Company Profile Published.
· " OfficialWire (press Release). 9 Aug. 2010. [Online] 15 Aug. 2010. <http://www.officialwire.com/main.php?action=posted_news&rid=197614>. “Carrefour Wikipedia, the Free Encyclopedia”. 2007. [online] 23 Aug. 2010. <http://en.wikipedia.org/wiki/Carrefour>.
· Failed businesses in Japan: Carrefour (2005), Viewed on 18 Aug, 2010 http://finance.sina.com.cn/chanjing/b/20050312/10031424949.shtml "
· "FCCS: Member Search." FCCS: Home. [online] 15 Aug. 2010. <http://www.fccsingapore.com/index.php?id=32&cpyId=3 .
· Fred Magdoff, May 2008, “The World Food Crisis”, [online], Available from: http://monthlyreview.org/080501magdoff.php
· Jorge Lara-Braud, 1999, “Community action network council”, [online], Available from: http://answers.yahoo.com/question/index?qid=20100425031326AA8PRQB.
· Prof. Richardson, 2010 June 11, “The Political / Legal / Regulatory Environment that affects e-commerce, marketing, business, and int'l business”, [online], Available from: (http://www.witiger.com/internationalbusiness/politicalenvironment.htm)
· “Porter's Five Forces”. QuickMBA: Accounting, Business Law, Economics, Entrepreneurship, Finance, Management, Marketing, Operations, Statistics, Strategy. 2010. Web. 23 Aug. 2010. <http://www.quickmba.com/strategy/porter.shtml>.