timing entry 의 소셜네트워크 사례

소개

기술이 도입되는 시기를 말하는 timing entry 를 소셜네트워크의 사례로 좁혀 ppt를 만들어 보았습니다.

페이스북이 후발주자임에도 불구하고 six degree를 어떤식으로 이용하고 분석,보안하였는지

소셜네트워크의 발전을 통해 장단점을 분석하였습니다.

목차

1. 소셜 네트워크 서비스에 영감을 준 실험 (Six-degrees experiment)

2. 소셜 네트워크 발전 과정
2.1 first mover : 식스디그리.com
2.2 notable followers : 프렌즈터, 마이스페이스, 페이스북
2.3 late entrants : 트위터, 구글+3. Discussion Questions

본문내용

stanley milgram’s experiment(1960’)
The process of it is that :
1. He addressed 160 letters to a friend of his, a stockbrocker in boston.
2. He distributed these lettters to random selection of people in nebraska.
3. He instructed each individual, to send a letter to a person who they knew and who seemed in some way closer with a stock broker on the basis of a first name. This person would then do the same til the letters reached their final destination.

<중 략>

1. Sixdegree.com did not do any research and development expense for developing their technologies and not achieve customer requirement.
2. Sixdegree.com had not enough money for doing R&D.
3. the more users changed the social networking site they use, the faster the speed of diminishing users.

In this point, they couldn't make a switching cost to users when people use their site.

참고자료

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