기업의 소셜미디어 마케팅 성공전략(영문PPT), P&G의 소셜미디어 성공사례, 기업의 페이스북/SNS/홈페이지 브랜드 소셜 마케팅 성공적 사례, 기업의 SNS마케팅 성공사례

소개

- 본 영문 PPT는 하버드 비즈니스 리뷰(harvard business review : HBR)의 "The One Thing You Must Get Right When Building a Brand " 칼럼을 기준으로 발표용으로 작성된 것입니다.
- 경영학과 4학년 마케팅 심화과정에서 A+를 받은 PT입니다.

목차

01 Intro
02 Idea in Brief
03 Leverage Social Media - P&G
04 Enhance the play book - VAA
05 keep your eye on the ball - Solution

본문내용

HBR(하버드비즈니스리뷰) suggests that great brand’s share 4 basics. Offering and communicating a clear customer promise. Building Trust by delivering on it. Continually improving the promise.
and~ Innovating beyond the familiar. These basics don’t sound like rocket science. But we’ve been surprised by how many companies still fail to get them right. Social media can be used to reinforce all four.

P&G was an early adopter of social media. It’s feminine care group made sure that beinggirl.com was less about it’s products than about the tribulations of 11 to 14 year old girls embarrasing moments, hygiene concerns, boy trouble. The site’s main value to p&G is not that ot drives product sales but that it illuminates the target comsumer’s world.

참고자료

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