Vivendi 기업 리더쉽 사례 분석

목차

1. Vivendi Transition by CEO
2. Question 2
3. First crisis : Guy Dejouany
4. Second crisis : Jean-Marie Messier
5. Conclusion
6. Question 3
7. Strategy – A
8. New structure & system – A
9. Negative Activity - F
10. Final Grading
11. Question 4
12. Self-Established Strategy
13. Core Competence of VIVENDI….
14. Sustainability & Disruptive be in balance
15. Back Up
16. Legacy of Guy Dejouany
17. Vision
18. Strategic Direction
19. Renaming to Vivendi
20. New era in business
21. Analysis & Discussion Points
22. Guy Dejouany (1976 ~ 1995)
23. Jean-Marie Messier (1997 ~ 2000)
24. Big wave of Vivendi

본문내용

Situation
Cash Crisis : Large capital expenditures from diversification led to increase debt level
Downturn of real estate business
Corruption scandal in 1995

Situation

Severe drops in valuation in Telecom & Internet industries

Long-planned revision of US & French GAAP
17Bio-Euro Goodwill impairment, the largest loss in French corporate history
Moody’s downgraded Vivendi’s long-term debt rating

Built up an expensive conglomerate
Holding company’s discount assets

Damage on company reputation…
Firing popular head of Canal Plus.
Family move to USA. (Against Company ethical philosophy)

Reason
Excessive investment to merge (Always #1…#1 …#1….)
New investment without strategy
Ignore a principal of M&A : Secure enough cash and Consider digestable
Arbitrary Decision without expert advice

참고자료

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