통신과 매체,위성 TV,디지털 TV,문자 메시지(SMS),그림 메시지(MMS,지상파 TV,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p

목차

1. communications
1) Telecommunications
2) The Internet
3) Postal Services

2. Media
1) Television
2) Radio

3. The press
1) Newspapers

본문내용

Communications and Media
communications are moving into the digital age. Technology is changing the way people in the United Kingdom work, spend their leisure time, access information and communicate with each other. The number of UK households using new forms of communication has increased rapidly in recent years. ownership of mobile Phones has grown from 17 per cent of households in 1996/97 to 85 per cent in February 2004.

통신과 매체
통신수단은 디지털 시대로 넘어오고 있다. 기술은 영국에 있는 사람들이 일하고, 그들의 여가 시간을 보내고, 정보에 접근하고 서로가 소통하는 방식을 바꾸고 있다. 통신의 새로운 방식을 사용하는 영국 가정의 수는 최근 몇 년 동안 급격히 증가해 왔다. 휴대전화 가입자 수는 1996/97년에 가족 인원의 17퍼센트에서 2004년 2월에는 82퍼센트로 성장해 왔다.

With the advent of digital television and radio, alongside the continuing expansion of cable and satellite television, there has been a proliferation of new public service and independent channels. since December 2003 the Office of communications, Ofcom, has been responsible for regulating TV and radio (apart from the BBC) as well as telecommunications and wireless communications, but the press remains self-regulated. Both broadcast and non-broadcast media ( including the press ) are major vehicles for advertising.

참고자료

· 없음