하이마트 내부, 외부 환경 분석과 전략 - PEST분석, Porter's 5 Force, SWOT, BCG (영문판)

소개

하이마트 분석 자료입니다.
경영 전략 원어 수업을 들을 당시 작성한 자료로, 12개 팀중 상위 3팀에 뽑혀 만점을 받은 과제입니다
정말 열심히 작성했고, 수업시간에 배웠던 다양한 분석 기법들을 (PEST 분석, SWOT, BCG, 5 Force 등) 이용해서 마지막 전략 제안 (Competitive strategy, Functional strategy, Corporate strategy)까지 완성했습니다.
하이마트 기업을 이해하는데 좋은 자료가 될 뿐만 아니라, 각종 경영 전략 기법을 익히는데도 도움이 될것입니다^^

목차

1. Introduction of Hi-Mart

2. External Analysis
1- PEST
2- Five Forces
3- Competitor Analysis
4- Summary of External Analysis

3. Internal Analysis
1- SWOT
2- BCG (Product analysis)
3- Critical Success Factors
4- Summary of Internal Analysis

4. Strategic Conclusion
1- Competitive strategy
2- Functional strategy
3- Corporate strategy

본문내용

Digital distribution leader in the 21st century
Hi-Mart, which is No.1 specialty electronics distribution company in the country, accomplished sale of 3 trillion firstly. Since their first start in 2000, they have overtaken the competitors, Samsung, LG, and maintained their top place with the sale of 3 trillion 46 billion and the operating profit of 214 billion. Having about 350 stores and being No.1 in market share, they reported 9.5% growth of sales annually from 2007 to 2011.
Fresh start with Lotte as Lotte Hi-Mart
In this way that two leaders in distribution industry, Hi-Mart and Lotte Shopping, become dinosaur of home appliance with the annual sale of 4 trillion 370 billion, business world are focusing attention on their future.
Their sale of home appliance is about 5 trillion together. Considering the scale of domestic home appliance is about 10 trillion, they take about 50% of the market share at one time. It is expected that if they expand their business to Asia, their control of home appliance will be much bigger.

참고자료

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