Business Model Interrogation – Dell Inc.

목차

1. Introduction
2. Company Architecture
3. Business Model
4. Impact of technology
5. Conclusion and recommendations
6. References

본문내용

1. Introduction
Dell had been the market leader in consumer PC market segment and had held the largest worldwide market share (15.9%) until 2006 (Gartner, 2007). The company led the market due to its business model of direct sales of low-priced and customised desktop PCs. During the last five years, the company has gradually shifted its focus to business clients and ventured into service sector (CNNMoney, 2012).
Dell Inc. is one of the largest technology companies of the world. It serves the market through its sales representatives, telephone-based and online sales (dell.com) and indirect sales channels (Dell Inc., 2011). The company employs more than 100,000 workers and has a market share of 12.1% in the PC market worldwide (Gartner, 2011). For the year 2011, Dell ranked 41 in Fortune 500 firms and experienced record growth of 16% in revenues. The financial achievement has been linked to the focus on enterprise solutions and service businesses, the area in which the company has grown 27% in a single year.

참고자료

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