YG Entertainment Brand and the Situation analysis

목차

1. Brand and the Situation analysis
2. Evaluation
3. Suggestion

본문내용

Our brand YG Entertainment was group of ‘서태지와 아이들’s member’s 양현석 after dissolution and the entertainment was founded at 1997 year. YG has been advanced to the stage of record production and managed various singers and actors.

<중 략>

YG Ent.’s communication strategy : ‘pull’.
inviting consumers to selective media such as SNS, YouTube, to visiting consumers regardless of consumers’ mind through public media.

This selective exposure made mysticism possible, created synergy effect with singers’ music.
recognized as ‘a proud artist who has ability and distinct individuality.’

<중 략>

A. TV music broadcasting program activity
Appear in 인기가요, music bank, 음악중심, show champion : most of viewer are active consumer having interest for popular song. And they know the new musician through these music broadcasting program. So TV music broadcasting program is must-use media for increasing active consumer of WINNER.

B. Appear in radio guest
Appear in radio guest on 심심타파, 컬투쇼, which have main listener,
10 ~ 20’s women. : can expect high exposure effect for radio broadcasting having lots of old fans. and there are internet upload of broadcasting movie or snap shot for these radio because these radio program is broadcasted for seeing-radio. So appearing in radio guest has two effect, exposure effect to mass media and diffusion through online media like internet or SNS.

참고자료

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