UNIQLO의 Introduction,Organizational structure,Competitor Analysis,Marketing,Solution

목차

1. Introduction of UNIQLO
1.1. Company overview
1.2. About Fast Retailing
1.3. Company History (Year 1949 – 2012)
1.4. Company Philosophy
1.4.1. Corporate Statement
1.4.2. The Fast Retailing Group Mission
1.4.3. Company’s Value
1.4.4. Company’s Principles

2. Organizational structure
2.1. Organizational Chart

3. Business Activities
3.1. Business functions and Business process

4. Value chain
4.1. Value Chain Diagram
4.2. Primary and Support activities

5. Five forces analysis
5.1. Threat of entry of new competitors
5.2. Rivalry among existing firms in the industry
5.3. Threat of substitute products or services
5.4. Bargaining power of suppliers
5.5. Bargaining power of customers or buyers

6. Competitor Analysis
6.1. ZARA
6.2. H&M.
6.3. BASIC HOUSE
6.4. SPAO

7. Management Systems
7.1. UNIQLO Management Information Systems
7.1.1. Customer Profile
7.1.2. The Challenge
7.1.3. The Solution
7.1.4. The Results.
7.1.4.1. Timely, Effective Feedback
7.1.4.2. Customizations
7.1.4.3. The Bottom Line
7.2. Customer Relationship Management Systems
7.2.1. Sales
7.2.1.1. Mobile Sales
7.2.1.2. Web Sales
7.2.1.3. Retail Store Sales
7.2.2. Services.
7.2.2.1. Call Center Data
7.2.3. Marketing
7.2.3.1. Campaign Data
7.2.3.2. Data Analysis
7.3. Supply Chain Management Systems.
7.3.1. Research & Development (Designers/Pattern Makers)
7.3.2. Development and Procurement of Materials
7.3.3. Merchandising
7.3.4. IT Support of Supply Chain..
7.3.4.1. Support of the Upstream Supply Chain and Downstream Supply Chain.
7.3.4.2. Specialty Store Retailer of Private Label Apparel (SPAs)
7.3.5. Quick Response System (QRS).

8. UNIQLO Innovations.
8.1. The Problems..
8.1.1. First Problem: Does Size Matter?
8.1.2. Second Problem: Customer cannot purchase what they want in smaller stores
8.2. The Solution...
8.2.1. Unique Body Scanning Machine (UBSM).
8.2.2. Unique Personal Digital Assistant (UPDA)
8.2.3. Enterprise Data Warehouse (EDW)...
8.2.3.1. Benefits of A Data Warehouse.
8.2.4. Database Management System (DBMS)
8.2.5. Production and Operations Management (POM)..
8.2.5.1. Just-in-Time Systems (JITs).
8.3. The Results
8.3.1. Improving Shopping and Checkout...

9. Story..

10. References

본문내용

Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain and UNIQLO’s competitor analysis. This report will discuss the history of UNIQLO, the characteristics of the Asia markets and the western countries retail industry. In addition, this report will also analyze the different types of management systems that UNIQUE had make use of to be competitive. Lastly, this report will discuss the potential innovative ways that UNIQLO can achieve its goal of becoming a global brand that transcends cultural boundaries

<중 략>

The time rewind a decade ago, the same autumn, the same street that was covered with leaves, the girl head down to go behind.
"How are you today, not happy?" The boy stopped, turned and looked at the girl.
"I have something to tell you, but… but I do not know how to say. I will... will leave,"
“Leave?”
"Well, my father was in the United States to find a new job, this time the whole family should go over to the United States, and I fight over, but,,, I will come back to see you, Christmas, I will be back at Christmas, you wait for me, please? ,,, "
"Well, I'm waiting for you."

Two people no longer speak, and just walked side by side, the first hope there will be no end to this road. The first time, they hope there will be no end to this road...The next day, the girl leaved...

참고자료

· www.zara.com
· http://baike.baidu.com/view/522422.htm
· www.hm.com
· http://baike.baidu.com/view/3943484.htm
· www.gap.com
· http://baike.baidu.com/view/637480.htm
· www.forever21.com
· http://baike.baidu.com/view/2323546.htm
· www.thebasichouse.com
· www.spao.com
· www.fastretailing.com
· www.UNIQLO.com
· http://www.oracle.com/index.html
· http://www.sap.com/index.epx
· http://pinterest.com/source/uniqlo.com/