TOMBOY Marketing Analysis

목차

1. Existing TOMBOY
2. New TOMBOY & Globalization …especially EUROPE market
3. Conclusion

본문내용

1977. 9 establishment Inc.Tomboy
1981. 7 change the company name for Inc. Seong-do Apparel
The first domestic young casual brand
Make a great appeal to women customers with ease and freely matched young casual style
2006. 7 Founder president passed away and situation take a sudden turn for the worse
2007. 11 head office deaccession
2009. 4 founder’s sone try to resurgence but disposal

<중 략>

Green fashion means sustainable fashion and it is related to anti fast fashion(slow fashion). Rising the need about slow fashion is continuously presented by fashion experts.
It’s time to consider the true cost of choosing quantity over quality.
Fast speed in fashion is a defining characteristic of today’s textile and clothing industry. It’s fast in production – tracking sales with electronic tills and just-intime manufacturing, which can now turn a sample or design sketch into a finished product in as little as 12 days; and fast in consumption – a recent report revealed that people are buying one third more garments than four years ago.

참고자료

· [학위논문] 국내 여성복 소재기획 사례에 관한 연구/ 이연주 홍익대 산업미술대학원, 2003
· 학위논문(석사) – Management, 석박사학위논문실(107호) 서울 : 덕성여대 패션·텍스타일비즈니스대학원, 2006.8
· http://news.naver.com/main/read.nhn?mode=LPOD&mid=tvh&oid=215&aid=0000023172
· http://news.naver.com/main/read.nhn?mode=LPOD&mid=tvh&oid=215&aid=0000023172
· http://openarchive.cbs.dk/bitstream/handle/10398/7771/Creative%20Encounters%20Working%20Papers%2022.pdf?sequence=1
· http://news.chosun.com/site/data/html_dir/2012/05/16/2012051601932.html
· http://fashionablymarketing.me/2012/05/stylmee-3d-fashion-social-game/
· http://www.ehow.com/list_6369728_fashion-promotional-ideas.html#ixzz1vCNeNMg6
· http://racked.com/archives/2012/05/15/all-the-fashion-people-who-made-fastcompanys-most-creative-people-in-business-list-and-why.php