본 자료는 모두 영문으로 작성되었으며, 필리핀 세부 지역 내 신규 시티호텔 건설을 전제로한 환경조사와 관광환경, 시티호텔조사 등을 조사,분석한 2012년 자료임.

소개

본 자료는 필리핀 세부 내 신규 비즈니스 호텔을 개발하기 위한 시장조사로서 영문으로 제작되었으며, 시장조사 부분만 발췌되었음.

해외 호텔/관광 개발 영문 자료 준비(ppt)의 초석 또는 필리핀 세부 시티 호텔에 대한 주요 정보를 얻을 수 있음

해외 호텔 진출에 대한 리포트나 실제 진출을 계획하는 분들에게 중요한 자료로 활용될 수 있습니다.

목차

1. Cebu Market Analysis
1) Cebu Overview
2) Tourism Industry Overview
3) Visitor arrival Overview
4) Visitor arrival past 10 years
5) Average Expenses by Foreign Tourists
6) Cebu Toursim Industry SWOT

2. Hotel Analysis
1) Hotel Supply
2) Major City Hotel Study (Radisson/Marco Polo/Marriott/Waterfront)

본문내용

Cebu Visitor Arrival Overview
In 2011
Cebu alone recorded 1.92 million arrivals 2011, a 8.7 percent increase from 2010’s 1.77 million arrivals.
And Local carrier Cebu Pacific also reported they flew 2.56 million passengers to and from Cebu from January to November 2011.
Tourism p_badtagss said the industry will continue to propel growth in Cebu’s economy in 2012 also, given that Cebu did “comparatively well” 2011. and the DOT said new tourism products will be launched 2012.
“Cebu’s tourism industry is consistently growing annually. Although targets are based on a national scale, the region is growing consistently at 10 to 12 percent,” DOT 7 said

In 2012
Tourist arrivals from January to March in Cebu increased by 6.08 percent or 169,430 from last year(2011)’s 159,718 arrivals.
Local travelers from January to March in Cebu was 99,163. this increased by 0.38% from 2011.
But for Foreign travelers in same period was increased by 15.36% from 2011
Cebu is one of the airline’s main hubs to 19 domestic and four international (Hong Kong, Singapore, Seoul, Busan) destinations.

참고자료

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