사우스웨스트 항공에 관한 영문 PPT자료

소개

최근 한창 주가를 올린 사우스 웨스트 항공사에 관한 영문 프레젠테이션입니다.
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무역영어 강의에서 프레젠테이션 한 바 있습니다.

목차

1. Company Overview
2. Company Paradigms
3. Company Culture
4. SWAs Competitive Priorities
5. References

본문내용

Company Overview
-SWA was founded a group of Texas investors in 1966.
-SWA, has become the largest domestic airline in the United States.
-Best Low Cost Airline, Best Customer Service in the United States.

1. Southwest was founded a group of Texas investors, including Rollin King, M. Lamar Muse, and Herbert D. Kelleher in 1966.
2. Southwest has become the largest domestic airline in the United States, by number of passengers carried.
The Company has 548 Boeing 737 aircraft serving 69 cities in 35 states throughout the United States.
More than 70 million passengers take SWA each year to about 60 destinations around the country.
3. Southwest is Best Low Cost Airline, Best Customer Service in the United States.
Southwest’s marketing positioned the airline as fun, with low prices that allowed frequent, convenient travel.
From the beginning, its advertising was playful, often fun at the competition and emphasizing its low-price and convenience.

참고자료

· SWAs Home Page
· Funding Universe
· SWA Media
· Tuck Edu
· Mccombstoday