P&G,P&G분석,P&G재무분석,피엔지재무분석,재무분석사례

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P&G,P&G분석,P&G재무분석,피엔지재무분석,재무분석사례

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Company Purpose
To touch and improve lives, now and for generations to come?is inspiring and pervasive.
P&G’s Three Global Business Units
Company profile


17 “billion dollar brands in GBUs
P&G markets a total of over 300 branded products
in more than 180 countries
The company’s Market Development Organization
operates in 80 countries
Company profile
How many brands P&G offer in total and in how many countries do they sell these brand?
How many countries does P&G’s Market Development Organization operate in?

“when a consumer stands in front of the shelf and chooses a product from among many competitive offerings.”
“when the consumer uses the product and evaluates how well the product meets his or her expectations.”
Perceived quality, or
Brand recognition
Actual functionality
of the product
Question 1
Product Leadership Customer Value Proposition

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