국제경영,글로벌마케팅,현대자동차,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

소개

International BusinessContentsHyundai MotorsInternational business IssueAnalyze Current PositionIndustryCompetitorsGlobal Market SituationCore competenceHyundai USAHyundai ChinaHyundai EuropeRecommendationsEco-FriendlyMarketingHyundai Motors1967 FoundedCEOHyundai MotorsHyundai MotorsInternational business IssueTo go into European MarketPosition analysisIndustryExternal FactorsPosition analysisCompetitorsPosition analysisMarket SituationGlobal Economic RecessionHyundai Motors’ Core CompetenceHigh Technological SkillsEngine Making skillsHyundai Motors’ Core CompetenceEco-friendly TechnologyHyundai USAHYUNDAI = Cheap car

목차

Hyundai Motors

International business Issue

Analyze Current Position
Industry
Competitors
Global Market Situation

Core competence

Hyundai USA

Hyundai China

Hyundai Europe

Recommendations
Eco-Friendly
Marketing

본문내용

HYUNDAI = Cheap car
(Influenced from ‘Excel’ late 80s) →Low quality
Open a new factory in Alabama
→ Improve the image of HYUNDAI

<중 략>

China is the world’s biggest auto market in the world, so it might not be so surprising that China is also Hyundai‘s new biggest market, after the automaker sold more cars in China than Korea for the second straight month.

Japan’s car brands haven’t done successful job in Europe. Especially, after Toyota recalls.

Europeans tend to prefer small and midsize cars rather than large size cars.

참고자료

· 없음