포스코 마케팅 분석자료

소개

포스코 마케팅 영문 분석자료 에이플

목차

Company introduction

Steel market analysis

Analysis of the POSCO’s Competition position

Competitor analysis

Society Contribution & Image Making

EVI (Early Vendor Involvement)

Conclusion

본문내용

POSCO
April. 1968 Founded as Pohang Iron and Steel Co, Ltd
June. 1973 Broke ground on Pohang
Oct. 1992 Commemorated the completion of a quarter-century
construction with the commissioning of Gwangyang
Oct. 1994 Listed on the New York Stock Exchange
Oct. 2000 Completed privatization
March. 2002 Changed name to POSCO
Nov. 2003 Established POSCO China Holding Corporation
August. 2004 Broke ground on commercialized Finex plant
(production capacity of 1.5 mtpy)
May. 2007 Commissioned commercialized Finex plant
August. 2010 Signed acquisition contract for Daewoo International
Oct. 2010 Broke ground on integrated steelworks in Indonesia



POSCO
Creating Another Success Story
Great Challenger, Voyage, Workplace, People
Vision of Posco

참고자료

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