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소개

ompetitive Dynamics AGENDAng in an Economic DownturnProduct Life CycleCompetition StrategyCompetition StrategyPLC(Product Life Cycle)Marketing in an Economic DownturnMarket ShareCustomer-CenteredCompetitor-CenteredA’Market Leader StrategyACompetition StrategyExpanding the Total Demandt ShareExpanding Market ShareMarket ShareCustomer-CenteredCompetitor-CenteredCompetition StrategyAMarket challenger strategyA’Market ShareCustomer-CenteredCompetitor-CenteredA’ACompetition StrategyMarket Follower Strategy1. Counterfeiter2. Cloner3. Imitator4. AdapterMarket ShareCustomer-Centered

목차

Competition Strategy

PLC(Product Life Cycle)

Marketing in an Economic Downturn

본문내용

Competition Strategy
Market challenger strategy

Competition Strategy
Market Follower Strategy
1. Counterfeiter
2. Cloner
3. Imitator
4. Adapter

Competition Strategy
Market Nicher Strategy

Competition Strategy
It is enough to only focus on competitors?

Competition Strategy
Which company is better?

Customer-centered
Competitor-centered
No
No
Yes
Yes
결국은 customer-value delivery
꼬꼬면이 부진에 빠졌다는데…

Competition Strategy
PLC(Product Life Cycle)
Marketing in an Economic Downturn

PLC(Product Life Cycle)

PLC(Product Life Cycle)

PLC - Common Product

PLC - Style,?Fashion,?Fed

Competition Strategy
PLC(Product Life Cycle)
Marketing in an Economic Downturn

■ Explore the Upside of Increasing Investment
■ Get Closer to Customers
■ Review Budget Allocation
■ Put Forth the Most Compelling Value Proposition
■ Fine-tune Brand and Product Offerings
Marketing in an Economic Downturn

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